Video: Romney Locks Up 1980s Lying Car Salesman Vote

<a href="http://www.youtube.com/watch?v=2d7dKEfB7dU&feature=youtu.be">Screenshot courtesy of YouTube</a>

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It’s an October surprise—October 1988, maybe: Reagan-era TV pitchman “Joe Isuzu” has endorsed Mitt Romney!

In a series of iconic commercials, Joe Isuzu was the Japanese car company’s ballyhooed on-air spokesman through the late ’80s, as well-known and zeitgeisty as later ad stars like “the most interesting man in the world” and the “Can you hear me now?” guy. Played by longtime character actor David Leisure (you know, the Hare Krishna in Airplane), Joe was an amusingly upbeat liar, making ever-more mendacious claims about Isuzu vehicles and capping them off with the tagline “You have my word on it.” (Relive shaky YouTube clips of his greatest hits at the bottom of this post.)

Apparently, Joe Isuzu finds a lot to like in Mitt Romney’s fast-and-loose approach to political truthiness. Thanks to Leisure and comedy producer Martin Lewis, the car salesman is back to endorse the GOP presidential candidate with some more Joe-like promises:

Of course, this isn’t the first time Joe Isuzu has penetrated the American political consciousness. The pop-culture character inspired this line of attack against Vice President George H.W. Bush’s pie-in-the-sky fiscal plan by Massachusetts Gov. Michael Dukakis in a 1988 presidential debate:

Given how that race turned out for Dukakis, Joe Isuzu’s political influence was as effective as an underpowered compact pickup truck.

For some blasts from the past, check out these vintage Joe Isuzu ads:

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

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