Media Adviser to Hillary Clinton in 1999: “Be Careful to Be Real”

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In 1999, as former First Lady Hillary Clinton was preparing to run for US Senator in New York, she was coached by Mandy Grunwald, a public relations consultant who also served as media adviser for Clinton’s subsequent presidential campaign, before a speech. Back then, Grunwald had some words of wisdom for Clinton, who is now considered front runner for the Democrat’s 2016 presidential nomination: “Be careful to be real.” This is one of eight pieces of advice included in a July 1999 letter released today as part of a trove of documents from the Bill Clinton Administration.

Some of these tips could still be applicable for Clinton in 2016, if she chooses to run: “Don’t assume anyone knows anything about you…New Yorkers generally know about healthcare, your work for children, and then a lot of tabloid junk.” Here are the other tips: