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For some time, there was a short, lively feature in this magazine called Conspiracy Watch. It did not have an exclamation point, but I read it as such: Conspiracy Watch!

Sometimes mimicking the zeal and verve of the conspiracy writers themselves, staff members would break down why a Lady Gaga music video was probably not an Illuminati plot or why it didn’t sound quite right that infamous superdollars (counterfeit bills traced back to North Korea) were, in fact, produced by the CIA. Each is affixed with a “kookiness rating”: “1=maybe they’re on to something, 5=break out the tinfoil hat!” CIA superdollars got a 3; Lady Gaga droning you into submission got a 5.

There are others to enjoy. Rumors of Operation Couch Potato, a plan to give us better TVs so we can sit on our butts and watch in high definition instead of overturning the government. And the idea that all the gold in Fort Knox is gone. A classic? The idea that the Mafia caused the stock market crash.

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We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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