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Historically, 4/20 means one thing above all: observing, as one does, the anniversary of the first pasteurization test, named after Louis Pasteur, whose invention in 1862 improved food safety by eliminating pathogens and extending shelf life. 4/20 is also the 119th anniversary of Marie and Pierre Curie’s Nobel-winning work on radioactivity, and it’s the day, in 2008, when Danica Patrick became the first woman to win an IndyCar race.

Vibraphonist Lionel Hampton would be 113 today, and it’s the 516th anniversary of something graver—the banishing of Jews by Philibert of Luxembourg at the instigation of a bishop. It’s also the day when the historic verdict in Derek Chauvin’s murder trial is expected. 4/20 means many things to many readers, a reminder to expand, not cement, our intuitive understanding of calendar and culture. Your banner day, your dominant chord, and your frame of reference and salience lead only so far.

But on 4/20, another pattern emerges: In language lies history. Eponyms like “pasteurization” get stripped of capitalization through culture: “petri dish,” named after Julius Richard Petri; “saxophone,” Adolphe Sax; “diesel,” Rudolf Diesel; “mausoleum,” Mausolus; “nicotine,” the French ambassador to Portugal Jean Nicot, all associations faded by familiarity and living in use. As Lawrence Weschler once wrote, “Wasn’t it Pound, I think, who said, ‘Culture is what happens when we begin to forget sources’—maybe not, maybe it was somebody else.”

Pound, or Weschler—maybe it was somebody else—was right to a degree but wrong in a deeper political sense. Culture is what gets elided, erased, or transmuted, not made, when we (“we”?) begin to forget sources.

But in the spirit it’s meant, it’s wisdom. You don’t need to know Nicot to mark yesterday’s nicotine news: The Biden administration is considering making tobacco companies reduce nicotine levels in all US-sold cigarettes so they’re no longer addictive, according to the Wall Street Journal’s Jennifer Maloney. I’ll believe it when I see it, or see it when I believe it.

Lastly, 4/20 is about a plant. Have a nice day. Send good news to recharge@motherjones.com.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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