Today Is National Happy Hour Day. You Get One Hour to Be Happy. Spend It Like This.

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The origin story of “happy hour” is contested and blurry, but most historians and etymologists circle 1599, when Shakespeare’s Henry V proclaims, “Omit no happy hour that may give furtherance to our expedition.” It wasn’t until the 1910s that the US Navy held Happy Hour Social three nights a week aboard the USS Arkansas, when, instead of drinks, it was boxing, dancing, singalongs, and picture shows. Today is National Happy Hour Day, and after a few drinks, the origin story is whatever you say it is. If you’re going by the archives, consider the 1959 Saturday Evening Post article that popularized the phrase. Shortly after, a 1961 Providence Journal article dove into detail.

The saying was heard in California cities near naval bases in the early ’50s, and the tradition began at least as early as Prohibition. But nothing prohibits remaking the hour in your vision, if you can. Here are some suggestions:

1. Spend an hour however you want or need (conditions permitting). You don’t even have to tell us what it is at recharge@motherjones.com.

2. Wave across the internet, or the room, to someone you’ve been meaning to. Don’t exceed 60 minutes of this.

3. In under an hour, read our Mother Jones column “What Are You Hoping For?”—with or without a beverage in hand—and let us know how you’re processing the election, the pandemic, the media’s coverage, and the personal and political roads ahead.

4. See number one: Do something you want or need.

I don’t want to hear from any horologist that “Hour Day” makes no sense. I’m far fussier than you could ever be about contradictions in terms, but this is fine. We can have an entire day for an hour. But only that. Happy NHHD.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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