Change Has Come to Mother Jones’ Style Guide: Biden-Harris in, Trump-Pence Out

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It’s not every day, or year, or four years, that I’m booting a president from our newsroom’s style guide. On Saturday, after multiple news organizations declared Biden-Harris the winning ticket of the presidential election, what choice did I have but to open our style guide, click “edit,” and enshrine the people’s will?

Before:

Capitalize formal titles only when they precede a person’s name: President Trump, Prime Minister Boris Johnson. Lowercase informal titles (e.g., special counsel Robert Mueller).

After:

Capitalize formal titles only when they precede a person’s name: President-elect Biden, Prime Minister Boris Johnson. Lowercase informal titles (e.g., special counsel Robert Mueller).

Before:

airstrike
a.m., p.m.
American Dream
“Amtrak Joe” Biden
antifa
Arafat, Yasser
archaeologist

After:

airstrike
a.m., p.m.
American Dream
“Amtrak Joe” Biden, President-elect Biden
antifa
Arafat, Yasser
archaeologist

Plus:

• President-elect Biden (lowercase “elect”) in running copy; President-Elect Biden in headlines
• Vice President–elect Harris (en dash, option+hyphen); Vice President–Elect Harris in headlines
• Lowercase titles when not preceding names: The president-elect tweeted. If a spoken quote has “Madam Vice President,” Madam not Madame.

Had to be done. Trump is still president for the next 10 weeks, so bear in mind that “lame-duck” gets hyphenated as an adjective, and stays open as a noun. And these things matter, like when Fox News told its anchors not to call Biden “president-elect” when it called the race, according to two internal memos, before the network changed its tune in the face of overwhelming facts. Read our style guide, and send suggestions, here.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

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