Black Philanthropy Month Sets a New Record for Giving and Growth, and It’s Running Far Beyond August

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As the month comes to a close today, the scope and power of Black Philanthropy Month continue beyond the confines of any calendar or designated stretch of days; it’s running all year long at #BPM365. This month’s haul was its largest in history, measured not just financially but in the impact of livestreamed events, media coverage, and community service projects, thanks to the movement’s founder, Jacqueline Bouvier Copeland, and its architects, Tracey Webb and Valaida Fullwood. They see the campaign less as a finite financial pitch than as a movement to cultivate acts of giving and support, compiled in this year’s list of stories.

The very word “philanthropy” evokes a range of structural challenges. It’s also a call to action. A sharp essay on the subject was written days ago by Hawwa Muhammad, founder of Pink Trumpet, on the Tides Foundation’s website. Give it a close read; she outlines three pillars of the campaign’s future and ways to think about sustained giving as a lever of real, not just gestural, change.

The month launched in 2011 as a commemoration of the United Nations proclaiming that year International Year for People of African Descent, and with Copeland’s, Webb’s, and Fullwood’s efforts, it’s reached nearly 17 million people, with a new organizing concept each year. Check out the highlights and reach us at recharge@motherjones.com with stories about the campaign’s impact far beyond the backend of August. And follow Copeland, Webb, and Fullwood for initiatives throughout the year.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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