How Much Has the Democratic Party’s Border Messaging Changed? Look to South Texas

Michelle Vallejo lost Texas’ only swing seat in 2022. This time, she thinks she’s found the winning formula.

Congressional candidate Michelle Vallejo participates in the Peanut Festival Grand Parade in Floresville, Texas., on Saturday, Oct. 8, 2022. Scott Stephen Ball/The Washington Post/Getty

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A few days before the start of early voting, Michelle Vallejo, a 33-year-old Democrat, was greeting a dozen or so supporters in a shady corner of a municipal park in Edinburg, Texas, when she received a visit from an old friend. The volunteers, who had shown up to grab walk lists and water bottles for a pre-election canvass, were filling her in on the latest developments in their ongoing efforts to protect yard signs from being defaced and removed. Vallejo, who is challenging first-term Republican Rep. Monica de la Cruz in a rematch of one of Texas’ closest US House races last cycle, listened politely, in a blue t-shirt that featured her name between a pair of exclamation marks, and running shoes embossed with the Texas flag.

The guest was US Rep. Sylvia Garcia, who now represents a safely Democratic seat in the Houston area but was raised in the district in rural Jim Wells County. The 74-year-old Garcia has served as both surrogate and life-coach during Vallejo’s short political career. They recently spent three hours together raising money for Vallejo’s campaign over Zoom. Vallejo calls her “My tía, my godmother, my political mom.” Garcia says, “She’s grown as a candidate—you know, like all candidates, she listens to some of my advice, and sometimes she doesn’t.” Today, Garcia had brought a gift—a pink-and-white t-shirt that said “Comadres con Kamala.”

“Comadres love to talk,” Garcia told the volunteers a few minutes later, using an affectionate term for old friends or godmothers. “They love to chisme”—gossip. She urged them to hit the doors with that same energy. Bug family members. Text friends from the carpool pickup line. Check in on ex-boyfriends. “We’ve got to make her campaign and Kamala’s campaign the big chisme for the next 20 days.”

The 15th district, which stretches like a rusty fishhook from the Rio Grande, a few miles south, to the city of Seguin northeast of San Antonio, is a big district with even bigger stakes. Democrats are hoping to flip the seat as part of their quest to take back the House of Representatives this fall. But to do that will require coming to terms with why the district has become so close. Democrats routinely won the area by double digits until 2020, when, thanks to huge swings among Tejano voters, Democratic Rep. Vicente Gonzalez barely held on against an underfunded Republican, de la Cruz. The shifts in the district were stunning: Trump improved his showing in Hidalgo County (which includes Edinburg and McAllen) by 24 points. In rural Brooks County, voters delivered a 34-point improvement to the GOP. Jim Wells went red for the first time since 1972. 

Conservatives hailed a historic demographic realignment in South Texas, and redrew the maps to make the district slightly more Republican. Gonzalez promptly migrated to a neighboring district that is safer but still competitive. With the party on the defensive in 2022, national Democrats triaged Vallejo’s race, and de la Cruz defeated Vallejo by 12,000 votes. But it wasn’t exactly a red wave either. After spending big, Republicans managed to flip just one of the three races they targeted. This cycle, the DCCC believes Vallejo can win, and the campaign has received support on the airwaves from an affiliated outside group, House Majority PAC. The group recently released a survey showing Vallejo just three points behind—within the margin of error. 

The election in the Rio Grande Valley offers a glimpse of just how much the debate over border security has shifted during the Trump years. Criticism of Joe Biden’s border policies have been a potent political issue in the district. And Vallejo, who ran as progressive in her first campaign, has sought to project a tougher image in her second run. It is a test of whether Democrats’ have found a message that works in a border region that, as much as anywhere else, embodies the evolution of both political parties in the Trump era.

From the moment Trump delivered his first remarks of the 2015 campaign, the border—and the wall he planned to build along it—was the symbolic heart of the MAGA movement, and the backlash it engendered. It was a “racist” wall, Texas Rep. Colin Allred said during his first run for Congress, promising to help tear it down himself. It was an “immorality,” said former Speaker of the House Nancy Pelosi. Hillary Clinton called it “useless.” Chuck Schumer, Dick Durbin, Hakeem Jeffries, and Kamala Harris called it “Medieval.” Activists, and even candidates, talked about abolishing Immigration and Customs Enforcement, and of halting the growth of the Border Patrol itself.

But that rhetoric largely ended with Trump’s first term. “We saw the shift as soon as Biden was in office,” says Michelle Serrano, a co-director of Voces Unidas RGV, a non-profit that opposes border “hyper-militarization.” With a Democrat in the Oval Office, many of the policies stayed the same, but the resistance to those policies seemed to fade. “It felt like crazy town,” she told me. “Like nobody was talking about it, even though we were talking about it.”

Now, in Trump’s final campaign, Democrats have completed their transformation. At a recent CNN town hall, Harris mocked the former president for only building “2 percent” of the wall he promised. (Trump built 458 miles, often replacing far less obtrusive earlier barriers with 20-foot steel slats.) Like many Democrats on the ballot this fall, she now touts her support for a Republican-drafted bill that Trump killed, which decoupled border-security funding from comprehensive immigration reform and included $650 million funding to continue wall construction. Harris’ campaign has produced ads touting her tough-on-the-border credentials. One spot even featured footage of the wall that Trump’s administration built. 

Vallejo, who was raised in the district and co-owns a popular flea market with her family in Mission, Texas, ran for the seat last cycle as an unabashed progressive, after being endorsed early on by the political wing of La Unión del Pueblo Entero (LUPE), which was founded by United Farmworkers leaders Cesar Chavez and Dolores Huerta and now organizes on behalf of residents of border colonias. She promised to fight for Medicare for All and campaigned with Bernie Sanders in the final weeks of the campaign. During that race, Vallejo “attacked the border wall as a failure,” Michelle Garcia reported for Mother Jones that year.

Today, no one would necessarily confuse Vallejo with Henry Cuellar, the now-indicted conservative Democratic congressman from Laredo who has spent decades beating a drum for more border-security projects. But her rematch with de la Cruz offers a glimpse of how candidates with more progressive backgrounds are navigating a set of issues that have nudged some Hispanic voters inside and outside the district to the Republican Party. In August, she released an ad saying that “our community is being overwhelmed by the chaos at the border, and it’s time to get serious. I’ll work with Republicans and Democrats to add thousands of new Border Patrol agents—and take on the cartels and human trafficking.”

It ends with her standing on the Rio Grande. “We’ve had enough talk,” Vallejo says. “It’s time to secure the border.”

After the ad came out, Politico reported that some longtime supporters were furious at the law-and-order rhetoric, and that board members of LUPE Votes were even considering pulling their endorsement. The group stuck with her, and has been turning out voters on her behalf.

“There was a response online, but also what we saw at the doors and what we saw among our voters is that it allowed us to take leadership on this issue,” Vallejo told me, after the canvassers had received their instructions and begun to trickle out. “It allowed us to have that conversation about what we actually can do, and we know that you could do both. You could secure the border and also work to implement legislation that’s based on humanity and the reality of what people are experiencing here in our communities. We are a border region. We’re always going to be a border region, and it’s important that we modernize our legislation so that there’s a timely, legal, humane way for people to access citizenship and what they’re seeking when they come asking for help.”

She expresses support for Republican Sen. James Lankford’s bill which would have increased Border Patrol funding and allocated millions of dollars for wall construction. Another ad running in the district, from House Majority PAC, features aerial footage of the border wall while boasting that Vallejo will work with both parties to secure more resources for border protection. When I asked Vallejo what she meant by the phrase “secure the border,” she talked about “the flow of fentanyl and drugs and human trafficking through our ports of entry,” and the need for technology and manpower to “stop the flow of those harmful things into our homes.”

But Vallejo also emphasizes the need to make the judicial process work for immigrants—to “clear up the backlog of people who’ve been living in the shadows for, if not decades, their entire lifetime,” and for “improving access to legal representation.” Unlike some Democrats, she still talks a lot about a “pathway to citizenship” for people who currently lack legal status. 

That message resonates with supporters like Florentino Guerrero, who is now retired after working for 20 years as a customs officer. “I’ve just seen the mess that Trump and even [Vallejo’s] opponent have done here on the border,” he told me. “I started with Bush, right after 9/11. There was no problem on the border. Then eight years with Obama there was more immigrants going back than coming. Then we got Trump and it was chaos—separating families and all that stuff. And he had the majority in Congress to change the immigration laws and he didn’t do it.”

Vallejo’s message is that in all the politicization, the actual needs of her community are given short shrift. And it’s not just about immigration politics. Foremost among those is health care, which she often discusses in personal terms, as someone whose family often traveled across the border for medical attention. Vallejo does not call for “Medicare for all” like she did in her first campaign, but now floats lowering the age of the program to expand coverage described her position as “access to affordable healthcare any way that we could get it.” The campaign, and its backers, have placed a huge emphasis on protecting abortion rights, rejecting old assumptions that Democrats in the region are too socially conservative to be moved by such appeals.

“My own OBGYN told me this year that all of her residents are no longer with her, and that she’s very alarmed for her patients and the women and families that she cares for, because the care just isn’t there anymore,” Vallejo said.

One Vallejo ad features a testimonial from Lauren Miller, a Texas woman who had to flee the state for health care because one of the two twins she was expecting was non-viable.

Eventually, Garcia, Vallejo’s congressional mentor, wandered over to the picnic bench where we were sitting to join the conversation with her newly appointed comadre. Her big thing was that they needed to “knock and drag”—that is, ”we just have to do a better job of dragging people out of their homes or work and to making the time to actually vote.” Even with the new national investments in the race—Democratic groups have outspent Republicans by a more than two-to-one margin—she was “a little disappointed that I didn’t see the heightened activity that I would have wanted.”

“Quite frankly, and I know this will piss off some of my national friends, I just don’t think that they get South Texas,” Garcia complained. She’d spent the previous two days campaigning with Cuellar—who is, improbably, cruising to re-election—and Gonzalez, who faces an expensive rematch with former Republican Rep. Mayra Flores. “You know, they focus so much on New York and California, sometimes maybe Chicago. But what’s good in New York doesn’t necessarily work well here in South Texas.”

When her colleagues did come to the area, it was for one or two days, and their focus was often on “the whole border discussion.” She wanted politicians to pay attention to the way people actually lived and worked in the region, and to understand the value of immigration. Vallejo, who chose her words carefully during our interview, opened up.

“I think that there is a missing voice in the conversation about what is the most effective path forward—immigration challenges, border challenges, they’re not something that you could fix with a tagline, they’re not something that you could fix with a talking point,” Vallejo said. “It’s going to take discussion and it’s going to take nuance to be able to drive forward the solution that we need to serve our families. Our communities are dynamic. They are multi-generational. They’re experiencing many challenges economically, like Congresswoman Garcia said, that are not understood. And that’s why I feel very strongly that we need voices like mine speaking on behalf of my community. Who knows what it’s like to work with our immigrant communities, our multi-generational communities. I myself am a daughter of Mexican immigrants, very proudly, and I know that my family hasn’t been met in the place that they’re at with what we need from our own government, whether that’s local, state or national.”

“And I’m sure she’s going to sponsor my DREAM Act,” Garcia said, jumping in, referring to the long-stalled effort to provide a path to citizenship for undocumented residents who came to the US as children.

“Definitely,” Vallejo said.

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DONALD TRUMP & DEMOCRACY

Mother Jones was founded to do journalism differently. We stand for justice and democracy. We reject false equivalence. We go after stories others don’t. We’re a nonprofit newsroom, because the kind of truth-telling investigations we do doesn’t happen under corporate ownership.

And we need your support like never before, to fight back against the existential threats American democracy faces. Fundraising for nonprofit media is always a challenge, and we need all hands on deck right now. We have no cushion; we leave it all on the field.

It’s reader support that enables Mother Jones to report the facts that are too difficult, expensive, or inconvenient for other news outlets to uncover. Please help with a donation today if you can—even a few bucks will make a real difference. A monthly gift would be incredible.

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