This post was originally published as part of “The Trump Files”—a collection of telling episodes, strange but true stories, and curious scenes from the life of our current President—on June 16, 2016.
The Donald knows a bad commercial when he sees one, and he won’t hesitate to strike back against them.
“Something has to be done about this terrible, terrible Geico ad,” he demanded in the March 21, 2011, edition of his “From The Desk of Donald Trump” YouTube series. At the time, Geico was running ads that featured basically nothing but a gravelly-voiced man in a suit asking rhetorical questions. (Look, they were weird. Just watch them yourselves.) Trump was incensed by the ads.
“It’s the worst I’ve ever seen on television,” he complained. “They’ve got this third-rate guy acting like he’s Humphrey Bogart, he’s driving people crazy…It’s a horrible commercial, it bothers everybody.”
But, as always, Trump had a plan to solve this. “We ought to boycott Geico,” he told his internet fans. “This is not Humphrey Bogart. If it were, Humphrey Bogart would not be a very famous guy.”
Read the rest of The Trump Files:
- Trump Files #1: The Time Andrew Dice Clay Thanked Donald for the Hookers
- Trump Files #2: When Donald Tried to Stop Charlie Sheen’s Marriage to Brooke Mueller
- Trump Files #3: The Brief Life of the “Trump Chateau for the Indigent”
- Trump Files #4: Donald Thinks Asbestos Fears Are a Mob Conspiracy
- Trump Files #5: Donald’s Nuclear Negotiating Fantasy
- Trump Files #6: Donald Wants a Powerball for Spies
- Trump Files #7: Donald Gets An Allowance
- Trump Files #8: The Time He Went Bananas on a Water Cooler