How a 2007 Clinton Campaign Memo Foreshadowed the Rise of Donald Trump

Twelve years ago today, Mark Penn suggested going after Barack Obama’s “lack of American roots.”

Clinton debates Obama

Hillary Clinton and Barack Obama face off at a June 3, 2007, Democratic presidential debate in Manchester, New Hampshire.Charles Krupa/AP

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

When Mark Penn visited the White House last month to advise President Donald Trump on polling, it wasn’t exactly a surprise. The former strategist for Bill and Hillary Clinton—who insists he’s still a Democrat—had been loudly defending the president for months. Still, it was jarring to see Penn cozying up to the man who has repeatedly said that Hillary should be in prison.

Then again, Penn has long been comfortable with Trump’s divisive style of politics. Exactly 12 years ago today—as the 2008 Democratic primary campaign was getting started—Penn wrote a remarkable memo outlining his vision for how Hillary Clinton could win the nomination. The document, first reported by Joshua Green in The Atlantic, belittled Obama’s “diverse, multicultural” background and his childhood in Indonesia and Hawaii. Penn suggested subtly drawing attention to Obama’s “lack of American roots” by, among other things, using “our logo to make some flags we can give out”:

Lack of American Roots

All of these articles about his boyhood in Indonesia and his life in Hawaii are geared towards showing his background is diverse, multicultural and putting that in a new light.

Save it for 2050.

It also exposes a very strong weakness for him—his roots to basic American values and culture are at best limited. I cannot imagine America electing a president during a time of war who is not at his center fundamentally American in his thinking and in his values. He told the people of NH yesterday he has a Kansas accent because his mother was from there. His mother lived in many states as far as we can tell—but this is an example of the nonsense he uses to cover this up.

How we could give some life to this contrast without turning negative:

Every speech should contain the line you were born in the middle of America to the middle class in the middle of the last century. And talk about the basic bargain as about the deeply American values you grew up with, learned as a child and that drive you today. Values of fairness, compassion, responsibility, giving back.

Let’s explicitly own “American” in our programs, the speeches and the values. He doesn’t. Make this a new American Century, the American Strategic Energy Fund. Let’s use our logo to make some flags we can give out. Let’s add flag symbols to the backgrounds.

We are never going to say anything about his background—we have to show the value of ours when it comes to making decisions, understanding the needs of most Americans—the invisible Americans.

Clinton, Green noted, “wisely chose not to go this route.” But the context of Penn’s memo was significant. Just two months earlier, in January 2007, Insight magazine—a publication affiliated with the conservative Washington Times—had reported that “researchers connected to” Clinton had discovered that as a child in Indonesia, Obama had attended a madrassa that may have indoctrinated him with radical Islam. The tale ricocheted across the internet and quickly found its way to Fox News. “This is huge!” Fox & Friends’ Steve Doocy famously declared.

The story was completely false. The schools Obama attended in Indonesia were not madrassas. The Clinton campaign flatly denied having anything to do with the smear, telling CNN that it was “an obvious right-wing hit job.” No evidence to the contrary ever emerged. But rumors about Obama’s upbringing and religion persisted, eventually morphing into the birther conspiracy theories that Trump himself would embrace.

Twelve years later, as the most diverse group of candidates ever prepares to embark on another presidential campaign, Democrats look a whole lot more like the party of Barack Obama than the party of Mark Penn.

“My views haven’t changed at all,” Penn told Politico last year. “The party’s changed.” Indeed.

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate