When Wealthy People Quit Smoking, Tobacco Companies Went After the Poor

“If you have a bull’s eye painted on your back, it’s harder to get away.”

Crushed cigarette

sercansamanci/Getty Images

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

Poorer, less educated Americans have given up smoking much more slowly than the upper and middle classes, a report from the Washington Post found. Data from the Centers for Disease Control and Prevention show that while college-educated Americans reduced their smoking rate by 83 percent between 1966 and 2015, those without a high school diploma cut back by just 39 percent.

It’s not due to lack of willpower: Tobacco companies have targeted their marketing toward impoverished communities in recent years and lobbied against cigarette taxes in poor, rural states where smoking rates are highest.

Smoking rates in the U.S. by state
Courtesy of the Centers for Disease Control and Prevention

“[Poorer] communities are not protected like others are,” Robin Koval, president of Truth Initiative, told the Post. “They don’t have access to good health care and cessation programs. If you have a bull’s eye painted on your back, it’s harder to get away.”

The Post story follows Debbie Seals, who runs some of the few cessation classes available in southern Virginia and West Virginia. “People down here smoke because of the stress in their life,” she says. “They smoke because of money problems, family problems. It’s the one thing they have control over. The one thing that makes them feel better. And you want them to give that up? It’s the toughest thing in the world.”

See the full article for some illuminating charts.

GREAT JOURNALISM, SLOW FUNDRAISING

Our team has been on fire lately—publishing sweeping, one-of-a-kind investigations, ambitious, groundbreaking projects, and even releasing “the holy shit documentary of the year.” And that’s on top of protecting free and fair elections and standing up to bullies and BS when others in the media don’t.

Yet, we just came up pretty short on our first big fundraising campaign since Mother Jones and the Center for Investigative Reporting joined forces.

So, two things:

1) If you value the journalism we do but haven’t pitched in over the last few months, please consider doing so now—we urgently need a lot of help to make up for lost ground.

2) If you’re not ready to donate but you’re interested enough in our work to be reading this, please consider signing up for our free Mother Jones Daily newsletter to get to know us and our reporting better. Maybe once you do, you’ll see it’s something worth supporting.

payment methods

GREAT JOURNALISM, SLOW FUNDRAISING

Our team has been on fire lately—publishing sweeping, one-of-a-kind investigations, ambitious, groundbreaking projects, and even releasing “the holy shit documentary of the year.” And that’s on top of protecting free and fair elections and standing up to bullies and BS when others in the media don’t.

Yet, we just came up pretty short on our first big fundraising campaign since Mother Jones and the Center for Investigative Reporting joined forces.

So, two things:

1) If you value the journalism we do but haven’t pitched in over the last few months, please consider doing so now—we urgently need a lot of help to make up for lost ground.

2) If you’re not ready to donate but you’re interested enough in our work to be reading this, please consider signing up for our free Mother Jones Daily newsletter to get to know us and our reporting better. Maybe once you do, you’ll see it’s something worth supporting.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate