Here’s What Trump’s Sexist Views Mean for the War on Women

This new ad targets women in swing states.


Donald Trump’s positions on women’s issues, previous statements about women, and long history of sexism have become central issues about his character during his campaign for the presidency. A new ad will go after the GOP candidate’s position on abortion by using his own words against him.

Planned Parenthood Votes and Priorities USA Action, the main super-PAC supporting the Hillary Clinton campaign, have created a new digital ad that will play as preroll footage on web videos, as well as on Facebook and Instagram. This is part of a larger ad campaign aimed at women in North Carolina, Nevada, and Pennsylvania, key swing states in the presidential contest.

The effort comes as the Trump campaign tries to push back against accusations that the Republican presidential candidate is sexist. During a Wednesday interview with a Las Vegas NBC affiliate, Trump addressed his history of demeaning statements toward women, saying that “a lot of that was done for the purpose of entertainment.”

The ad also appears days after the only vice presidential debate of the campaign cycle, where Trump’s running mate, Indiana Gov. Mike Pence, said that he “cannot conscience a party that supports” abortion. Pence, who recently said he wants to “send Roe v. Wade to the ash heap of history,” has signed several pieces of extreme anti-abortion legislation during his time as the governor of Indiana, including a bill that required that aborted fetuses be cremated or buried.  

The ad opens with Trump’s now infamous exchange with MSNBC’s Chris Matthews, in which he said, “There has to be some form of punishment” for women who get abortions, adding that he wanted to ban the procedure. The video also shows footage of Trump discussing his pro-life background and his desire to see Planned Parenthood defunded. “Donald Trump is too dangerous for women,” the video concludes.

“This is the most anti-woman ticket we’ve seen in decades. Donald Trump would ban abortion, defund Planned Parenthood, and even make it more difficult to access birth control,” Deirdre Schifeling, executive director of Planned Parenthood Votes, said in a statement. “We will not let Mike Pence and Donald Trump strip rights away from the women of America.”

The digital ads will run from October 10 through Election Day.

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REAL QUICK, REAL URGENT

Minority rule, corruption, disinformation, attacks on those who dare tell the truth: There is a direct line from what's happening in Russia and Ukraine to what's happening here at home. And that's what MoJo's Monika Bauerlein writes about in "Their Fight Is Our Fight" to unpack the information war we find ourselves in and share a few examples to show why the power of independent, reader-supported journalism is such a threat to authoritarians.

Corrupt leaders the world over can (and will) try to shut down the truth, but when the truth has millions of people on its side, you can't keep it down for good. And there's no more powerful or urgent argument for your support of Mother Jones' journalism right now than that. We need to raise about $450,000 to hit our online fundraising budget in these next few months, so please read more from Monika and pitch in if you can.

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