The NRA Has Aired 1 in 6 of All Pro-Trump TV Ads

The gun lobby has launched $22 million ad blitz to defeat Clinton.

A NRA ad for Donald TrumpNational Rifle Association

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As more Republicans abandon their support for Donald Trump, the National Rifle Association has launched a more than $22 million ad blitz to help elect him and defeat Hillary Clinton. As reported by the Center for Public Integrity, the gun lobby is responsible for 16 percent of all pro-Trump television ads aired during this election cycle.

The NRA ads mostly target residents in the swing states of Ohio, North Carolina, and Pennsylvania, and and are tailored to court women—a demographic that’s expected to largely vote against Trump. According to CPI, the NRA has been behind about 1 of every 8 presidential TV ads aired in Ohio in October. (It’s aired about 1 in 9 presidential ads in North Carolina and about 1 in 20 ads in Pennsylvania during the month.)

While there’s been some discord within the NRA over its unprecedented support for Trump, the group’s massive spending can be understood as a last-ditch effort to block a Clinton presidency at all costs. Clinton has been a vocal proponent for more gun control measures, including expanded background checks and closing the so-called gun show loophole. While she has sought to reassure the gun owners that her support for “common sense gun safety measures” is compatible with the Second Amendment, the NRA’s advertising machine claims otherwise.

This recent NRA-backed ad, which played in the Nevada, Pennsylvania, Ohio, and North Carolina, depicts Clinton as an “out-of-touch hypocrite” who would leave Americans unarmed and defenseless.

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Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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