Years Before He Launched Trump University, Donald Trump Warned of “Real Estate Evangelists”

If only he’d taken his own advice.

Nancy Kaszerman/ZUMA

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According to recently unsealed court documents, employees of Donald Trump’s short-lived educational venture, Trump University, believed the program was a “fraudulent scheme” that used aggressive sales tactics to separate people from money they didn’t have and failed to deliver on its promises of financial success. Prospective students were told to pay for the $35,000 enrollment with credit cards, and workers were encouraged to play on students’ emotions to get them to open their wallets.

Trump himself pitched the venture as a way to get rich quick by taking advantage of the housing market. “If you’re not a millionaire by December 2008, you didn’t attend my foreclosure workshop,” he boasted in January that year.

But in his bestselling debut memoir, The Art of the Deal, written some two decades earlier, Trump advised his readers to be cautious of “real estate evangelists” who promise to make you a “millionaire overnight.” “Unfortunately,” he wrote, “life rarely works that way, and most people who try to get rich quick end up going broke instead.”

It was good advice. If only he’d stuck with it.

h/t #NeverTrump stalwart Liam Donovan.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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