Stop Calling Office Parks “Nondescript”

<a href="http://www.shutterstock.com/pic-2874744/stock-photo-silicon-valley-office-park-mountain-view-california.html?src=BkVfNMLQQbBdukjDvq1jaQ-1-22">Hank Shiffman</a>/Shutterstock

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The wars of the future will be fought over clichés.

Last week, WonkBlog‘s Brad Plumer took aim at one of the soundbite industry’s most pernicious crutches—describing a good-but-not-gamechanging thing as “not a panacea.” Plumer was right to criticize “not a panacea,” but “nondescript office park” and “nondescript office building,” are just as common—and just as bad. Office buildings and office parks are as a rule architecturally bland, so there’s no reason to point it out. Moreover, there’s nothing counterintuitive about an interesting project that’s housed in a boring building. If news reports are any guide, interesting projects are often housed in boring buildings.

In the interest of killing this cliché, here is a comprehensive list of all the things the New York Times has reported are housed in a “nondescript” office space:

Ban clichés.

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