The Guy Behind “The Fox”—The Summer’s Funniest Music Video—Talks About Going Viral


That’s the music video for “The Fox,” an infectious, wacky, and exuberantly funny new song by Norwegian entertainment duo Ylvis. It was posted to YouTube on Tuesday and is already a hit. Gawker hails it as the true “Song of the Summer,” beating Robin Thicke’s “Blurred Lines” and Daft Punk’s “Get Lucky.” BuzzFeed praises it as perhaps the greatest music video on the internet. The Week thinks it might be the “‘Gangnam Style‘ of 2013.” USA Today has weighed in, proclaiming it “the next viral music-video sensation.”

The video (directed by Ole Martin Hafsmo) depicts a man in an orange fox costume who dances and belts out noises a fox might make, including “gering-ding-ding-ding-dingeringeding!” and “fraka-kaka-kaka-kaka-kow!” As you can tell, the lyrics (posted below) get creative and sort of insane with its answers.

For the vast majority of Americans, “The Fox” will be their introduction to Ylvis, a musical-comedy act inspired by artists such as The Lonely Island, Tenacious D, and Flight of the Conchords. But the duo (brothers Bård and Vegard Ylvisåker) is an established act in Norway, where they have their own talk show. The music video was meant to promote the show’s new season, but to the shock of its creators, it’s taken on a life of its own.

“To be honest I am quite surprised!” Bård tells Mother Jones. “This song is made for a TV show and is supposed to entertain a few Norwegians for three minutes—and that’s all. It was done just a few days ago and we recently had a screening in our office. About 10 people watched—nobody laughed.”

“The Fox” was co-written by Ylvis and their colleague Christian Løchstøer, and produced by Stargate, a Norwegian production team that has worked with Rihanna, Katy Perry, and other major-league pop stars. “For some reason they agreed to produce the song and the rest is history,” Bård says. “There was actually no great plan behind this [song]. We just thought it would be a fun song and video to make. And it was.”

When I asked Bård what inspired them to write a goofy pop song that focuses on things a fox might exclaim (as opposed to other animals), he said that it was a generally motivated by curiosity. “Well, there is some genuine wondering as to what the fox really says,” he tells me. “I guess we wanted to contribute with some suggestions. I mean, who cares what the shark says?”

With the new wave of attention Ylvis is sure to receive, the duo is still awaiting their invitations to perform in the US. As for the next step in their career? “I guess hosting the next Oscars would do,” Bård says.

Now here are the animal-and-sound-effects-filled lyrics to “The Fox” (via Dennis Bonilla):

Dog goes woof
Cat goes meow
Bird goes tweet
and mouse goes squeak

Cow goes moo
Frog goes croak
and the elephant goes toot

Ducks say quack
and fish go blub
and the seal goes ow ow ow

But there’s one sound
That no one knows
What does the fox say?

Ring-ding-ding-ding-dingeringeding!
Gering-ding-ding-ding-dingeringeding!
Gering-ding-ding-ding-dingeringeding!
What the fox say?

Wa-pa-pa-pa-pa-pa-pow!
Wa-pa-pa-pa-pa-pa-pow!
Wa-pa-pa-pa-pa-pa-pow!
What the fox say?

Hatee-hatee-hatee-ho!
Hatee-hatee-hatee-ho!
Hatee-hatee-hatee-ho!
What the fox say?

Joff-tchoff-tchoffo-tchoffo-tchoff!
Tchoff-tchoff-tchoffo-tchoffo-tchoff!
Joff-tchoff-tchoffo-tchoffo-tchoff!
What the fox say?

Big blue eyes
Pointy nose
Chasing mice
and digging holes

Tiny paws
Up the hill
Suddenly you’re standing still

Your fur is red
So beautiful
Like an angel in disguise

But if you meet
a friendly horse
Will you communicate by
mo-o-o-o-orse?
mo-o-o-o-orse?
mo-o-o-o-orse?

How will you speak to that
ho-o-o-o-orse?
ho-o-o-o-orse?
ho-o-o-o-orse?
What does the fox say?

Jacha-chacha-chacha-chow!
Chacha-chacha-chacha-chow!
Chacha-chacha-chacha-chow!
What the fox say?

Fraka-kaka-kaka-kaka-kow!
Fraka-kaka-kaka-kaka-kow!
Fraka-kaka-kaka-kaka-kow!
What the fox say?

A-hee-ahee ha-hee!
A-hee-ahee ha-hee!
A-hee-ahee ha-hee!
What the fox say?

A-oo-oo-oo-ooo!
Woo-oo-oo-ooo!
What does the fox say?

The secret of the fox
Ancient mystery
Somewhere deep in the woods
I know you’re hiding
What is your sound?
Will we ever know?
Will always be a mystery
What do you say?

You’re my guardian angel
Hiding in the woods
What is your sound?

(Fox Sings)
Wa-wa-way-do Wub-wid-bid-dum-way-do Wa-wa-way-do

Will we ever know?

(Fox Sings)
Bay-budabud-dum-bam

I want to…

(Fox sings)
Mama-dum-day-do

I want to…
I want to know!

(Fox sings)
Abay-ba-da bum-bum bay-do

And… scene.

AN IMPORTANT UPDATE

We’re falling behind our online fundraising goals and we can’t sustain coming up short on donations month after month. Perhaps you’ve heard? It is impossibly hard in the news business right now, with layoffs intensifying and fancy new startups and funding going kaput.

The crisis facing journalism and democracy isn’t going away anytime soon. And neither is Mother Jones, our readers, or our unique way of doing in-depth reporting that exists to bring about change.

Which is exactly why, despite the challenges we face, we just took a big gulp and joined forces with the Center for Investigative Reporting, a team of ace journalists who create the amazing podcast and public radio show Reveal.

If you can part with even just a few bucks, please help us pick up the pace of donations. We simply can’t afford to keep falling behind on our fundraising targets month after month.

Editor-in-Chief Clara Jeffery said it well to our team recently, and that team 100 percent includes readers like you who make it all possible: “This is a year to prove that we can pull off this merger, grow our audiences and impact, attract more funding and keep growing. More broadly, it’s a year when the very future of both journalism and democracy is on the line. We have to go for every important story, every reader/listener/viewer, and leave it all on the field. I’m very proud of all the hard work that’s gotten us to this moment, and confident that we can meet it.”

Let’s do this. If you can right now, please support Mother Jones and investigative journalism with an urgently needed donation today.

payment methods

AN IMPORTANT UPDATE

We’re falling behind our online fundraising goals and we can’t sustain coming up short on donations month after month. Perhaps you’ve heard? It is impossibly hard in the news business right now, with layoffs intensifying and fancy new startups and funding going kaput.

The crisis facing journalism and democracy isn’t going away anytime soon. And neither is Mother Jones, our readers, or our unique way of doing in-depth reporting that exists to bring about change.

Which is exactly why, despite the challenges we face, we just took a big gulp and joined forces with the Center for Investigative Reporting, a team of ace journalists who create the amazing podcast and public radio show Reveal.

If you can part with even just a few bucks, please help us pick up the pace of donations. We simply can’t afford to keep falling behind on our fundraising targets month after month.

Editor-in-Chief Clara Jeffery said it well to our team recently, and that team 100 percent includes readers like you who make it all possible: “This is a year to prove that we can pull off this merger, grow our audiences and impact, attract more funding and keep growing. More broadly, it’s a year when the very future of both journalism and democracy is on the line. We have to go for every important story, every reader/listener/viewer, and leave it all on the field. I’m very proud of all the hard work that’s gotten us to this moment, and confident that we can meet it.”

Let’s do this. If you can right now, please support Mother Jones and investigative journalism with an urgently needed donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate