McKibben Seeks to Build on Post-Sandy Climate Momentum

McKibben and his crew at the tour's Seattle stop last night. Photo by Paul Anderson, courtesy 350.org


If there’s any good to come out of Hurricane Sandy, it could be that the storm provided a platform for several big-name politicians—Andrew Cuomo, Michael Bloomberg, and as of Tuesday night President Obama—to finally connect the dots between extreme weather and climate change. But although the polls show extreme weather to be a top motivator for getting folks interested in climate change, the challenge for activists is always how to convert short-term interest in a particular disaster into long-term awareness.

This week environmental activist and author Bill McKibben has set out to do just that, with a wide-ranging bus tour that seeks to use Sandy as fresh ammunition in an ongoing fusillade against Big Oil, principally by urging individuals, universities, and governments to divest from fossil fuel companies.

“I’m as hopeful as I’ve felt in 25 years of working on climate change,” McKibben said Thursday morning from his narrow bunk on the bus, barreling down the open road somewhere south of Tacoma, Wash., en route to a biofuel re-fueling station. He and seven organizers will live on the bus for the next month as it wends its way from the Bay Area to New York and back to Salt Lake City. “At least it feels now like we’re fighting back, and we’ve found the right people to fight back against.”

The tour has been in the works for some time, and was crafted as a vehicle for the statistics-based “Do The Math” campaign that has been McKibben’s primary shtick since his July article in Rolling Stone. Among the chief numbers:

  • 2°C: the amount of warming the world can safely handle—already, humans have raised the earth’s temperature by 0.8°C.
  • 565 gigatons: the amount of carbon dioxide we can put in the atmosphere before we reach that level of warming—which, at our current rate could happen in just the next 16 years.
  • 2,795 gigatons: the amount of carbon we’d release if we burned all the world’s fossil fuel reserves, worth some $27 trillion.

The tour will also be a chance for green-minded policy wonks to start putting their heads together for the big challenges of a second Obama presidency, starting with what promises to be a heated re-launching of the fight against the Keystone XL pipeline, which the president will likely make a final call on in the coming months.

For now, McKibben wants to get as much mileage as possible out of Hurricane Sandy, which showed “there’s no way to escape climate change,” he said. “The most powerful island on earth was overwhelmed, and everyone knew it.”

More Mother Jones reporting on Climate Desk

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate