Democratic Groups: Hey, Remember the 47 Percent Video?

There’s been something missing from the presidential campaign since last Wednesday’s debate in Denver: the 47 percent. Since President Obama’s underwhelming performance, his campaign has hammered Mitt Romney repeatedly, in stump speeches and television spot, on the sanctity of Big Bird. But the talking point that helped turn Obama’s post-convention bounce into what became an eight-point cushion has been AWOL. (That was the case during the debate, too.)

But in a new radio ad, AFSCME and the super-PAC Priorities USA, two leading Democratic outside groups, are trying to reprise the narrative, this time comparing Romney’s decidedly warmer debate rhetoric to his closed-doors ruminations on the makers and takers:

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We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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