#FutureMittJokes: We Built That

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

When Mitt Romney had his birther moment this morning, some defenders tried an age-old tactic to shift attention off the candidate’s remarks: react to the reaction to the remarks. In this case, the conservatives in question worked at Michelle Malkin’s website, the Twitchy, and their outrage was directed at a hashtag meme that had taken off on Twitter:

When you’ve been dealt a bad hand, you can still play the race card. At least that’s the strategy liberals subscribe to. After Mitt Romney cracked a birth certificate joke earlier today, the Left experienced nothing short of a major meltdown. Bereft of any rational thought, they decided to birth a ludicrous hashtag game, #FutureMittJokes.

Actually, Twitchers, there’s no need to blame liberals for spotlighting the presidential candidate’s racial blindspot with some pointed tweets: You can just blame us. #FutureMittJokes was the brainchild of MoJo‘s Adam Serwer, who spontaneously tweeted:

He got it warmed up with:

From there, it just sort of took off. With writers from:

The American Prospect:

Wired:

Gawker:

Here’s my personal favorite, because it sounds like the kind of joke I could really hear Romney saying:

So, yeah, we built that. (We can take no credit, however, for American Bridge, a liberal-connected super PAC, taking the ball and sticking one of their campaign plugs on the hashtag’s search page as a “sponsored tweet.” Way to piggyback on a good thing, dudes.)

Apparently, this is all outrageous! and shocking! to conservatives—who, as quick as they were to condemn Rep. Todd Akin’s luddite notions of female assault and reproduction earlier this week, quietly dismissed Romney’s birther shoutout as a cute, banal, not-at-all-racially-coded joke. Apparently the only thing that’s more offensive than racial pandering is being accused of racial pandering. “Those are fighting tweets, sir!”

But, whoops, a couple folks didn’t get the memo and tried to highjack the hashtag and use it to dump some anti-Obama barbs:

 

“Pretty sure that’s a win, right there,” the Twitchy’s anonymous blogger wrote of the attempted highjacking. Hmm… Depends on what your definition of “win” is.

A BETTER WAY TO DO THIS?

We have an ambitious $350,000 online fundraising goal this month and we can't afford to come up short. But when a reader recently asked how being a nonprofit makes Mother Jones different from other news organizations, we realized we needed to lay this out better: Because "in absolutely every way" is essentially the answer.

So we tried to explain why your year-end donations are so essential, and we'd like your help refining our pitch about what make Mother Jones valuable and worth reading to you.

We'd also like your support of our journalism with a year-end donation if you can right now—all online gifts will be doubled until we hit our $350,000 goal thanks to an incredibly generous donor's matching gift pledge.

payment methods

A BETTER WAY TO DO THIS?

We have an ambitious $350,000 online fundraising goal this month and we can't afford to come up short. But when a reader recently asked how being a nonprofit makes Mother Jones different from other news organizations, we realized we needed to lay this out better: Because "in absolutely every way" is essentially the answer.

So we tried to explain why your year-end donations are so essential, and we'd like your help refining our pitch about what make Mother Jones valuable and worth reading to you.

We'd also like your support of our journalism with a year-end donation if you can right now—all online gifts will be doubled until we hit our $350,000 goal thanks to an incredibly generous donor's matching gift pledge.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate