VIDEO: Invisible Bike Helmet Saves Your ‘Do

The Hövding helmet.<a href="http://www.hovding.com/"> Hövding </a>/

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

If you’ve ever felt self-conscious about less-than-fashionable bike headgear, you might be in luck. Two Swedish female designers who “wouldn’t be seen dead in a polystyrene helmet” aim to change that. They’ve launched an “invisible bike helmet” that looks like a cute scarf—but upon impact, inflates like an airbag.

I must admit, I find this idea sort of appealing. The first and only time I got hit by a car on my bike, I wasn’t wearing a helmet. I was riding a rainbow fixed-gear near Wannsee, Berlin, on one of Germany’s many bike paths. Few casual cyclists in Europe wear helmets and I was jealous of how chic they looked with their hair flying free. So I, too, ditched my headgear. 

But then, ein Auto, backing out of a driveway, knocked some (literal) sense in me. I was only a little banged up, but I put my helmet back on, where it remains to this day. Still plenty of riders here and abroad continue to forego protection for better hair. 

There’s only one catch: Right now, the Hövding is only for sale in the European Union. It costs almost 4,000 Swedish Krona (about $600) and needs to be replaced after it inflates. Here’s how it works:

                            

So will it catch on in the US? Not according to Walker Wilkson, service manager at the Bike Rack, a bike store in Washington, DC.

“It seems to me to be a novelty,” he says  “I honestly don’t think it will make more people wear helmets.”

The helmet also contains a black box, which records 10 seconds of data on the bicyclist’s movement patterns around the time of an accident. Right now, the founders are asking that cyclists involved in a crash send them the recording for development work. But in the future, the technology could be useful in solving legal disputes with drivers.

“Having a black box would be great,” Wilkson says. “I know there have been situations, some occurring in DC, where cyclists having video of events prior to and post-accident actually helped them in court.”

That also would have been true in the case of my bike accident. The driver of das Auto blamed me for the crash, despite the fact that she careened straight into my bike lane. If I’d been seriously injured, a video of the accident would have proven useful.

In any case, US cyclists don’t need to pony up for the invisible helmet to get its black box capabilities—as The New York Times reports, cyclists are already strapping video cameras on their heads to fight drivers.

Drum music courtesy of Mike Smirnoff.

WHO DOESN’T LOVE A POSITIVE STORY—OR TWO?

“Great journalism really does make a difference in this world: it can even save kids.”

That’s what a civil rights lawyer wrote to Julia Lurie, the day after her major investigation into a psychiatric hospital chain that uses foster children as “cash cows” published, letting her know he was using her findings that same day in a hearing to keep a child out of one of the facilities we investigated.

That’s awesome. As is the fact that Julia, who spent a full year reporting this challenging story, promptly heard from a Senate committee that will use her work in their own investigation of Universal Health Services. There’s no doubt her revelations will continue to have a big impact in the months and years to come.

Like another story about Mother Jones’ real-world impact.

This one, a multiyear investigation, published in 2021, exposed conditions in sugar work camps in the Dominican Republic owned by Central Romana—the conglomerate behind brands like C&H and Domino, whose product ends up in our Hershey bars and other sweets. A year ago, the Biden administration banned sugar imports from Central Romana. And just recently, we learned of a previously undisclosed investigation from the Department of Homeland Security, looking into working conditions at Central Romana. How big of a deal is this?

“This could be the first time a corporation would be held criminally liable for forced labor in their own supply chains,” according to a retired special agent we talked to.

Wow.

And it is only because Mother Jones is funded primarily by donations from readers that we can mount ambitious, yearlong—or more—investigations like these two stories that are making waves.

About that: It’s unfathomably hard in the news business right now, and we came up about $28,000 short during our recent fall fundraising campaign. We simply have to make that up soon to avoid falling further behind than can be made up for, or needing to somehow trim $1 million from our budget, like happened last year.

If you can, please support the reporting you get from Mother Jones—that exists to make a difference, not a profit—with a donation of any amount today. We need more donations than normal to come in from this specific blurb to help close our funding gap before it gets any bigger.

payment methods

WHO DOESN’T LOVE A POSITIVE STORY—OR TWO?

“Great journalism really does make a difference in this world: it can even save kids.”

That’s what a civil rights lawyer wrote to Julia Lurie, the day after her major investigation into a psychiatric hospital chain that uses foster children as “cash cows” published, letting her know he was using her findings that same day in a hearing to keep a child out of one of the facilities we investigated.

That’s awesome. As is the fact that Julia, who spent a full year reporting this challenging story, promptly heard from a Senate committee that will use her work in their own investigation of Universal Health Services. There’s no doubt her revelations will continue to have a big impact in the months and years to come.

Like another story about Mother Jones’ real-world impact.

This one, a multiyear investigation, published in 2021, exposed conditions in sugar work camps in the Dominican Republic owned by Central Romana—the conglomerate behind brands like C&H and Domino, whose product ends up in our Hershey bars and other sweets. A year ago, the Biden administration banned sugar imports from Central Romana. And just recently, we learned of a previously undisclosed investigation from the Department of Homeland Security, looking into working conditions at Central Romana. How big of a deal is this?

“This could be the first time a corporation would be held criminally liable for forced labor in their own supply chains,” according to a retired special agent we talked to.

Wow.

And it is only because Mother Jones is funded primarily by donations from readers that we can mount ambitious, yearlong—or more—investigations like these two stories that are making waves.

About that: It’s unfathomably hard in the news business right now, and we came up about $28,000 short during our recent fall fundraising campaign. We simply have to make that up soon to avoid falling further behind than can be made up for, or needing to somehow trim $1 million from our budget, like happened last year.

If you can, please support the reporting you get from Mother Jones—that exists to make a difference, not a profit—with a donation of any amount today. We need more donations than normal to come in from this specific blurb to help close our funding gap before it gets any bigger.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate