Adam Serwer on Bloggingheads.tv: Memorial Day, Romney’s Conservatism, Bloomberg’s Soda Ban, and Obama’s Kill List


On Sunday, I did a Bloggingheads episode with Business Insider‘s Michael Brendan Dougherty. We talked about MSNBC’s Chris Hayes remarks about heroism and the military, Obama’s use of targeted killing, Romney’s conservatism, and New York Mayor Michael Bloomberg’s proposed ban on serving soda in containers larger than 16 ounces.

My point was that although the military is seen as apolitical and nonpartisan, in practice military leaders can be very adept at political maneuvering, whether we’re talking about raising troop levels in Afghanistan or repealing Don’t Ask Don’t Tell. The military’s apolitical reputation is probably one of the reasons public faith in it as an institution remains high even as respect for other public institutions has suffered.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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