May 9, 2012

Scott Walker Foes Launch New Barrage Of Recall Ads

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It’s day one in the 28-day campaign pitting Wisconsin Gov. Scott Walker against his newly anointed Democratic challenger, Milwaukee Mayor Tom Barrett. Walker’s enemies on the left are wasting no time shifting the focus back to the governor as they try to galvanize Wisconsinites to vote him out of office on June 5.

The Progressive Change Campaign Committee (PCCC) unveiled a new recall ad on Wednesday called “Remember. Recall,” that draws heavily on the imagery of the populist uprising in Madison, the state capital, in the winter of 2011. PCCC say it is spending $30,000 on its opening ad volley; the ad will appear on broadcast and cable channels in Madison, including spots during the Colbert Report and the national Sunday news programs.

Here’s the ad:

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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