I Can Haz Cheezburger Can Haz Anti-Lamar Smith Billboard

The billboard.<a href="http://fightforthefuture.org/billboard">Fight for the Future</a>

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Rep. Lamar Smith needs 50 percent of the vote in next Tuesday’s Texas primary to avoid a runoff and all but guarantee a 14th term in the House. He’ll probably get it—there’s been no indication that far-right gadfly Richard Mack or Austin tech entrepreneur Richard Morgan pose much of a threat at this point.

On Monday, Test PAC, the project of a band of ticked-off Redditors upset at Smith for sponsoring the Stop Online Piracy Act, ran its first television ads in Austin and San Antonio, to go along with a billboard on Interstate 10. It was a small buy—just $10,200—but noteworthy in that it was the first time the online community had entered the campaign finance game. Now another group, Fight for the Future, founded in late 2011 to educate and mobilize Internet users about the perils of SOPA, is up with a billboard of its own. Or two billboards, rather—one of which is just down the street from Smith’s San Antonio district office. The kicker: Funding for the project came in part from Ben Huh, CEO and godfather of the I Can Haz Cheezburger empire. It’s surprisingly cat-free.

Fight for the Future co-founder Holmes Wilson says the group has no plans to get involved in the primary—but he’s hoping sooner or later Smith will get the message. “I guess he’s still in DC until the weekend, but hopefully he’ll come into work,” Wilson says. “Hopefully he’ll come into the San Antonio office sometime this weekend and get to see our billboard.”

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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