Montana Senate Race Turning Into the Most Expensive Thing Ever

Sen. Jon Tester (D-Mont.)<a href="http://www.tester.senate.gov/Newsroom/images/2008-11-11-Tester-Taps_3.jpg">Office of Sen. Jon Tester</a>

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There were two big stories out of Montana this weekend. First things first: They finally caught Bigfoot.

The second story, of perhaps more national significance, comes from Mike Dennison of the Helena Independent-Record, who reports that, thanks in part to a handful of recent Supreme Court rulings, the state has been buried by a deluge of attack ads ahead of Novemeber’s US Senate race. As of early March, outside groups like Karl Rove’s Crossroads GPS and the 60 Plus Association have spent more than $3 million on advertisements targeting either incumbent Democrat Tester, or his GOP challenger, Rep. Denny Rehberg (rhymes with “Freebird”). There’s a lot at stake: The race could determine which party controls the upper chamber come 2013.

That $3 million is for television advertisements alone—to say nothing of radio, newspaper, and smoke signals. And in Montana, your $3 million goes a long, long way: A Montana gubernatorial candidate recently explained to the Missoulian that “It costs $150,000 to $175,000…to get one message across (the state), so 80 to 90 percent of (TV viewers) will see it six to eight times.” So with that as our blueprint, it’s not all that unreasonble to suggest that your average Montanan has been exposed to at least 137 iterations of ads like this:

And it’s still only March. This is your campaign finance system on drugs.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

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