June 2, 2011

The United States of Online Dating

<a href="http://music.columbia.edu/~luke/perfect/05CA.shtml">A More Perfect Union</a>

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Last year, an artist named R. Luke Dubois joined 20 online dating sites, not in search of love, but data. After sampling more than 19 million profiles, he created “A More Perfect Union,” an atlas that remaps America based on how we digitally describe ourselves to potential partners. In this new nation, where place names are dictated by the aggregation of proclivities and personalites, New York has become Now. Chicago is Always. Los Angeles is Acting. Las Vegas is Strip. Richmond, Virginia is Tobacco. St. Petersburg, Flordia is Dieting. Anchorage is Outdoorsy. Omaha is Steak. San Francisco is Gay.

Look closely at the maps and you’ll discover more previously uncharted communities. Zooming in on the San Francisco Bay Area reveals new towns and neighborhoods: North Beach and Chinatown are Folksy; Potrero Hill is Silkscreen; the Outer Richmond is Subconcious. Oakland is Hyperactive. Sausalito is Transsexual. The area near San Quentin is Bratty. Surrounded by locales with names like Dateable, Lucious, Unmitigated, and Kitten, the quiet delta burg of Crockett sighs: Whew.

Find your new hometown here.

(h/t Flowing Data)

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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