WATCH: Jerry Brown Takes Budget War to YouTube

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Today, in what may be an unprecedented move by a governor (unless you count this clip of Arnold Schwarzenegger with a giant knife), Jerry Brown took California’s budget war online with a direct YouTube appeal to Californians. For anyone not paying attention, Brown has vowed to balance California’s deficit by any means necessary—closing a massive gap of some $26.5 billion. The legislature is about halfway there, having agreed to cuts in services for the poor, the disabled, college students, and so on.

Brown wants to cover the rest through temporary extensions of taxes such as the vehicle license fee. The GOP minority, of course, won’t even consider it, despite what is essentially a fiscal emergency. Nor are they supporting further cuts to universities, K-12 education, parks, health care, etc., which in Brown’s words will cause “drastic alterations in the very fabric of our public service.” What’s more, state Republicans are blocking Brown’s attempt to put his tax extensions on the ballot.

The YouTube video is Brown’s attempt to put some constituent heat on the obstructionists. “We’ve been kicking the can down the road,” he says, explaining his choice to balance the budget. “You’ve been treated with evasions, and gimmicks—smoke and mirrors… There’s been a tendency to avoid reality, and you can’t do that forever.” Recalling his campaign promise to check in with voters on the most important decisions, Brown continues, “This is a matter that is too big, too irreversible to leave just to those you have elected… So let me know, let your legislators know, would you like the chance to cast this vote, or would you feel it’s appropriate to shut out the people of California?”

He adds: “I don’t see this as a Republican vs. Democratic issue.”

Quite an operator, that Jerry Brown. But hard not to like the guy. Watch…

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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