Fun With Google’s Ngram Viewer

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When I first heard about Google’s new Ngram viewer, I thought: Good God, when did the Scientologists get a hold of the search-engine monopoly? What’s next, online e-meters?!

Fortunately, our inestimable blogging machine, Kevin Drum, set me straight. Google’s new gadget—named for a generic measure of character-string length—gauges the popularity of selected terms over time, based on their frequency in the 5.2 million-strong book collection on Google Books. And Kevin promptly put it to good use, proving how “data is” has grown acceptable as an alternative to “data are.” (I’m with you, K., though I’ll probably have my American Copy Editors Society card yanked for admitting it.)

Kevin’s also got the right idea, treating this thing as it should be treated: a fun toy. I’m sure some journalists and academics will flock to it as a source for trend stories and testable hypotheses, and that’s just fine. But it’s of limited scientific utility just now. That, of course, will change as the cloud finds new ways to mash up the Google Labs technology. Until then, here’s a comparison of the frequency with which we’ve referred to “global thermonuclear war” and “red fire engine” since 1920:

It’s red fire engines by a mile.

And if you’ve always wondered who’s been written about more since 1998—academic postmodernists, or Saddam Hussein and Osama bin Laden—here’s your answer:

Don’t look now, Saddam: Foucault and Derrida just drank your milkshake.

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Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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