The Price of Covering the BP Oil Spill

Mac McClelland

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Some Mother Jones end-of-the-year fundraising copy came across my desk yesterday (you’ll probably see it in the box to the right), and the part that points out that our content is “expensive for us to produce” has inspired me to share the numbers from my very long assignment reporting on the BP oil spill. So what did it cost to keep me covering the Gulf all summer long?

Well, first, here’s what it should have cost: $45,000, at least.

There were plane tickets, car rentals, cabs to and from airports. Meals and snacks and enough water to combat a heat index of 105°. A place to sleep for 120 nights. Four months worth of paychecks plus benefits like health care. Then add in all sorts of random extras like steel-toe boots so I could walk around on the relief well, laminated nautical maps for kayaking around the Louisiana barrier islands, gas to drive to Pensacola, and the pricey door charge of female-oil-wrestling events.

But this was a trip of great resourcefulness and thrift. I persuaded people I knew in New Orleans, as well as Grand Isle-based Twitter followers, to let me stay at their houses. I bribed these people. Generally it was with bottles of nice booze. Often it also involved going to the grocery store, plus cooking meals and/or doing the dishes; sometimes it was a matter of watching some kids, driving the kids to school, giving the whole house a hardcore Midwesterner’s scrub-down. As a result, 16 weeks of lodging—one of the biggest pieces of the reporting-budget pie—cost Mother Jones about $2,000. I also cut my exorbitant car rental charges in half when I ingratiated myself with someone who was going out of town and lent me his pickup truck for a month, then worked a combination of public transit, occasional cabs, and borrowed rides for another month.

So in the end, the bill for my reporting extravaganza was deeply discounted, but it was still far from cheap: about $30,000. And that doesn’t include institutional overhead, or web costs, or all the hours my brilliant editor had to spend untangling my sentences and reminding me via email that I swear too much. Nor does it include the wages and expenses of the rest of the (award-winning) Mother Jones oil-spill-reporting team, with Kate Sheppard busting ass in DC and Julia Whitty briefly joining me down South and editors blogging and webmasters staging and so on.

And then I went straight from the Gulf to Haiti, which is like the most expensive place in the world.

There’s your partial breakdown from just one-half of a year from my little corner of the magazine. It’s what our editors in chief call The Price of Truth. “Sure, information wants to be free,” they wrote in an ed note last year. “Alas, it’s not.” 

(You can contribute to Mother Jones via credit card or PayPal. Just btw.)

AN IMPORTANT UPDATE ON MOTHER JONES' FINANCES

We need to start being more upfront about how hard it is keeping a newsroom like Mother Jones afloat these days.

Because it is, and because we're fresh off finishing a fiscal year, on June 30, that came up a bit short of where we needed to be. And this next one simply has to be a year of growth—particularly for donations from online readers to help counter the brutal economics of journalism right now.

Straight up: We need this pitch, what you're reading right now, to start earning significantly more donations than normal. We need people who care enough about Mother Jones’ journalism to be reading a blurb like this to decide to pitch in and support it if you can right now.

Urgent, for sure. But it's not all doom and gloom!

Because over the challenging last year, and thanks to feedback from readers, we've started to see a better way to go about asking you to support our work: Level-headedly communicating the urgency of hitting our fundraising goals, being transparent about our finances, challenges, and opportunities, and explaining how being funded primarily by donations big and small, from ordinary (and extraordinary!) people like you, is the thing that lets us do the type of journalism you look to Mother Jones for—that is so very much needed right now.

And it's really been resonating with folks! Thankfully. Because corporations, powerful people with deep pockets, and market forces will never sustain the type of journalism Mother Jones exists to do. Only people like you will.

There's more about our finances in "News Never Pays," or "It's Not a Crisis. This Is the New Normal," and we'll have details about the year ahead for you soon. But we already know this: The fundraising for our next deadline, $350,000 by the time September 30 rolls around, has to start now, and it has to be stronger than normal so that we don't fall behind and risk coming up short again.

Please consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

—Monika Bauerlein, CEO, and Brian Hiatt, Online Membership Director

payment methods

AN IMPORTANT UPDATE ON MOTHER JONES' FINANCES

We need to start being more upfront about how hard it is keeping a newsroom like Mother Jones afloat these days.

Because it is, and because we're fresh off finishing a fiscal year, on June 30, that came up a bit short of where we needed to be. And this next one simply has to be a year of growth—particularly for donations from online readers to help counter the brutal economics of journalism right now.

Straight up: We need this pitch, what you're reading right now, to start earning significantly more donations than normal. We need people who care enough about Mother Jones’ journalism to be reading a blurb like this to decide to pitch in and support it if you can right now.

Urgent, for sure. But it's not all doom and gloom!

Because over the challenging last year, and thanks to feedback from readers, we've started to see a better way to go about asking you to support our work: Level-headedly communicating the urgency of hitting our fundraising goals, being transparent about our finances, challenges, and opportunities, and explaining how being funded primarily by donations big and small, from ordinary (and extraordinary!) people like you, is the thing that lets us do the type of journalism you look to Mother Jones for—that is so very much needed right now.

And it's really been resonating with folks! Thankfully. Because corporations, powerful people with deep pockets, and market forces will never sustain the type of journalism Mother Jones exists to do. Only people like you will.

There's more about our finances in "News Never Pays," or "It's Not a Crisis. This Is the New Normal," and we'll have details about the year ahead for you soon. But we already know this: The fundraising for our next deadline, $350,000 by the time September 30 rolls around, has to start now, and it has to be stronger than normal so that we don't fall behind and risk coming up short again.

Please consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

—Monika Bauerlein, CEO, and Brian Hiatt, Online Membership Director

payment methods

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