November 18, 2010

Sharing in the Animal World

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This post courtesy BBC Earth. For more wildlife news, find BBC Earth on Facebook and Posterous.

Life is full of stories, from small moments to big feats and for the next two months at BBC Earth, life is all about sharing. We heard about narwhals helping humans to track temperatures in the arctic oceans last week. It is helping scientists better measure climate change and it got us thinking, what other beneficial relationships do humans and animals share? We would love it if you could tell us any of your ideas over on our Facebook page. If not, you can always come and look at our exclusive videos, images and stories there. You can even show us your nature photography that we may feature on our “Life Is” website. After all, this month is all about sharing.

Anyway, we thought of this incredible video of eels and humans helping each other out in the Solomon Islands…

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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