Energy Interests Drop $247 Million on Ads in 2010

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Fossil fuel companies and interest groups that represent them have spent $247 million so far this year on ad campaigns, according to data complied by the marketing research group Kantar Media. The Alliance for Climate Protection, the group started by Al Gore, compiled data on both national and state-level ad buys these companies have made this year.

While other studies have looked at advertisements specifically aimed at legislation or candidates, it’s also worth pointing to how much these companies have spent on general advertising and PR, just to keep their brands or products in the public consciousness. These have included more than $16 million spent on advertising this year by the coal front group American Coalition for Clean Coal Electricity to promote, as the name would imply, the idea of “clean coal.”

Then there’s BP, which has spent $125 million this year on ads, including its ubiquitous “We will make this right” series in response to the massive oil spill they unleashed on the Gulf of Mexico. BP’s efforts to win back the public and counter the brand damage in the wake of the spill accounted for more than half of all the spending by energy companies and related interest groups included in this study.

The figures certainly provide a good sense of how much money these companies have on hand just for efforts to shape public opinion. “Big oil pollutes the Gulf, pollutes the air and now is polluting our airwaves,” said Giselle Barry, a spokesperson for the Alliance for Climate Protection. “The public has the right to know it’s these same people funding many of the worst political attack ads.”

On a similar note, the Center for American Progress Action Fund also posted an update to its recent report about ad buys by energy interests more specifically geared toward this year’s election.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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