“Gusher,” “Disaster,” “Blowout”: What to Call the Gulf (Spill)?

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Day 62 and we’re well beyond the point where “oil spill” does justice to the slow motion tragedy unfolding in the Gulf. Spill, of course, suggest that a finite quantity has been released. But not only is the Gulf gusher still gushing, we still don’t know exactly how much it’s spewing. The latest federal estimates the well could be leaking as much as 65,000 barrels per day. An internal BP document, meanwhile, indicates that it could reach 100,000 barrels a day if the worst-case-scenario plays out.

So how should those of us reporting on the disaster refer to it? “Spill” has been the noun of choice, likely because it is both short and the term we are most familiar with based on previous oil accidents, like the Exxon Valdez. But this piece in the Biloxi Sun Herald yesterday raises a good point: Why don’t reporters start referring to it by something more accurate?

Some of the ideas floated in the piece:

Gusher
Catastrophe
Life-altering catastrophe
Debacle
Calamity
Technological disaster
Big mess
Leak
Blowout

I figured we should throw this out to readers as well. What do you think reporters should be calling this?

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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