Is Your iPad Making Toilet Paper Scratchier?

Image courtesy of Wikimedia Commons

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Last year, the New York Times reported on the staggering environmental impact of making super-soft toilet paper from virgin forests. But now, according to this week’s cover story in Chemical & Engineering News, it’s getting harder to make soft TP out of recycled paper: As consumers ditch magazines, newspapers, and paper bills in favor of the electronic versions, companies that produce recycled paper products are facing a shortage of raw materials.

One major problem is offices are using less white paper—which is coveted by producers of recycled toilet paper because its long fibers make for a softer product. That means manufacturers are now using lower-quality recycled paper, so the fibers are shorter and produce a rougher product—and the more times paper gets recycled, the shorter those fibers become. The challenge, then, is for companies to figure out how to do more with less:

Chemical companies that supply papermakers with bleaching and processing aids are introducing new products to make those fibers go further. The best of them also reduce costs by helping paper mills recycle water and save energy.

The pulp and paper industry is one of the largest consumers of chemicals in North America, according to the market research firm Frost & Sullivan. Every ton of paper and paperboard produced requires 600 lb of basic and specialty chemicals. Most paper chemicals firms offer a wide range of products, from commodities such as hydrogen peroxide to process chemicals including enzymes, biocides, and defoamers to functional aids such as sizing chemicals, coatings, and binders.

So either you destroy virgin forests to make a really soft non-recycled TP, or you pump a ton of chemicals into recycled paper to make the short-fibered stuff easier on our backsides. All of which has me wondering: Could we learn to live with a little scratchiness?

Via fellow MoJo staffer and sometimes Blue Marble contributor Stephanie Volkoff Green.

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate