What Makes A Quote?

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I received an interesting email from the Progressive Change Campaign Committee (PCCC), a liberal pressure group, in the wake of last week’s “bipartisan health care summit”:

“President Obama gave Republicans one final chance, and the verdict is in: Bipartisanship is dead. It’s clear that no Republicans will vote for health care reform. So Senate Democrats should pass the highly popular public option through reconciliation. Starting tomorrow, we will ramp up our pressure on Senate Democrats to do the will of the people—and do what’s best for America’s health care system—by passing the public option into law.”

[Note: The link above is a substantive part of the quote, alleviating the need to spell out the poll numbers. If doing web reporting, we respectfully ask that you consider it part of the quote.]

I added the emphasis. A reporter who uses that quote should probably let her readers know that it’s making a legitimate claim—the public option is highly popular. But I’m not sure readers are used to assuming that links contained within quotes are “part of the quote.” I can’t remember encountering a similar situation before. At the very least, journalists who use the link as suggested should figure out a way to convey to readers that the link is part of the quote, and not an editorial addition on the part of the journalist.

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

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So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

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