Carly Fiorina’s Demon Sheep


The California gubernatorial contest has taken another early turn toward the weird with the best political attack ad ever: A three-minute stream of consciousness pastiche from former HP CEO Carly Fiorina that features footage of sheep, something about “fiscal conservatives in name only,” more sheep, B-roll of random stuff, and OMIGOD DEMON SHEEP! As one YouTube commenter puts it, “It’s like a first year film student project gone terribly wrong. LOL—for days.” Of course, there’s already a Twitter hashtag (#demonsheep). Can a mashup website, à la Keepin’ it Real With Michael Steele or the defunct Squirrelizer, be far behind?

Update: Asked how the ad was made, Fiorina’s deputy campaign manager for communications Julie Soderlund says that, contrary to speculation, the sheep scenes were not shot exclusively for the spot but were “really old footage” that ad’s creative team had “in the archives.” The ad was produced not by a film student but Fred Davis, a veteran GOP adman who made the McCain campaign’s “Celebrity” ad, which compared Barack Obama to Paris Hilton. Presumably the satantic sheep analogy didn’t feel right for that one.

This post has been updated.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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