Cheney Urges Palin to Run in 2012

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No, that’s not true, Dick Cheney urging Sarah Palin to campaign for president—at least, as far as I know. But now that I have your attention, I’m going to hit you up for a couple of bucks.

If you’re reading this, you already know that 2009 was a tough year for the media. Notice I said “the media,” not “journalism.” Newspapers and magazines have been taking multiple hits. The economic downturn created a crash in ad revenues, and the continuing rise of (free) online media has undercut the traditional business model (paying for news and information). All this has led news outfits to lay off reporters, downsize their products, and scale back their ambitions. Still, there’s plenty of quality journalism going on. And I’m pleased to say, we in the Washington, DC, bureau of Mother Jones, are doing our share.

This past year, we’ve broken stories on the Tea Party movement, the Birthers, the Copenhagen climate talksSonia Sotomayor’s confirmation, President Barack Obama’s Afghanistan policy, the Animal House-like antics of private military contractors, a top Treasury Department aide who once tried to kill an Obama initiative to restrain CEO pay, the appointment of a former lobbyist for an Enron-like firm to a key financial watchdog position, former congressional aides lobbying for Big Finance, the big secret kept by the health insurance industry’s top official, the public option’s No. 1 enemy, the missing Bush White House emails, the disappearance of Bush administration torture documents, Bush’s former UN ambassador appearing to back an Israeli nuclear strike on Iran,  the Watergate tapes, and yes, Palin and Cheney.

Unfortunately, all this good journalism doesn’t come cheap. Mother Jones has bucked the tide by expanding its Washington bureau and setting its reporters loose on the nation’s capital. That costs money. (Note to self: here’s an idea for a New Yorker cartoon—a reporter stands in front of the Washington Post building and holds a sign, “Will break news for food.”)

If you appreciate this sort of journalism, please support us. That means sending money. It can be $5 or $10. But we will accept more. We’re trying to plug a hole in our budget, and every little bit counts.

I know things are tight for most people. But if you’ve read this far, you probably give a damn about independent, kick-ass journalism and recognize its importance, especially as politicians in Washington and citizens across the nation contend with some of the hardest and most complicated challenges that have ever faced the country. These days we need strong journalism more than ever.

Spare us some of your hard-earned dough, and we’ll put it to good use, pursuing the important stories in Washington—and elsewhere—that need to be told. Heck, it’s easy. You can donate via a credit card or through PayPal.

Increasingly, the fate of journalism is in the hands of people like you. It’s quite simple; with your help, we can continue to produce quality journalism and shape the debate in Washington and beyond. The more money we receive from supporters, the more muck we can rake. And there’s always plenty of muck in DC. So as you’re making all those resolutions for 2010, help us keep our only one: to practice the kind of independent reporting the nation needs in the coming year. Or think of it this way: Cheney, Palin, and many others will be quite happy if you don’t.

AN IMPORTANT UPDATE ON MOTHER JONES' FINANCES

We need to start being more upfront about how hard it is keeping a newsroom like Mother Jones afloat these days.

Because it is, and because we're fresh off finishing a fiscal year, on June 30, that came up a bit short of where we needed to be. And this next one simply has to be a year of growth—particularly for donations from online readers to help counter the brutal economics of journalism right now.

Straight up: We need this pitch, what you're reading right now, to start earning significantly more donations than normal. We need people who care enough about Mother Jones’ journalism to be reading a blurb like this to decide to pitch in and support it if you can right now.

Urgent, for sure. But it's not all doom and gloom!

Because over the challenging last year, and thanks to feedback from readers, we've started to see a better way to go about asking you to support our work: Level-headedly communicating the urgency of hitting our fundraising goals, being transparent about our finances, challenges, and opportunities, and explaining how being funded primarily by donations big and small, from ordinary (and extraordinary!) people like you, is the thing that lets us do the type of journalism you look to Mother Jones for—that is so very much needed right now.

And it's really been resonating with folks! Thankfully. Because corporations, powerful people with deep pockets, and market forces will never sustain the type of journalism Mother Jones exists to do. Only people like you will.

There's more about our finances in "News Never Pays," or "It's Not a Crisis. This Is the New Normal," and we'll have details about the year ahead for you soon. But we already know this: The fundraising for our next deadline, $350,000 by the time September 30 rolls around, has to start now, and it has to be stronger than normal so that we don't fall behind and risk coming up short again.

Please consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

—Monika Bauerlein, CEO, and Brian Hiatt, Online Membership Director

payment methods

AN IMPORTANT UPDATE ON MOTHER JONES' FINANCES

We need to start being more upfront about how hard it is keeping a newsroom like Mother Jones afloat these days.

Because it is, and because we're fresh off finishing a fiscal year, on June 30, that came up a bit short of where we needed to be. And this next one simply has to be a year of growth—particularly for donations from online readers to help counter the brutal economics of journalism right now.

Straight up: We need this pitch, what you're reading right now, to start earning significantly more donations than normal. We need people who care enough about Mother Jones’ journalism to be reading a blurb like this to decide to pitch in and support it if you can right now.

Urgent, for sure. But it's not all doom and gloom!

Because over the challenging last year, and thanks to feedback from readers, we've started to see a better way to go about asking you to support our work: Level-headedly communicating the urgency of hitting our fundraising goals, being transparent about our finances, challenges, and opportunities, and explaining how being funded primarily by donations big and small, from ordinary (and extraordinary!) people like you, is the thing that lets us do the type of journalism you look to Mother Jones for—that is so very much needed right now.

And it's really been resonating with folks! Thankfully. Because corporations, powerful people with deep pockets, and market forces will never sustain the type of journalism Mother Jones exists to do. Only people like you will.

There's more about our finances in "News Never Pays," or "It's Not a Crisis. This Is the New Normal," and we'll have details about the year ahead for you soon. But we already know this: The fundraising for our next deadline, $350,000 by the time September 30 rolls around, has to start now, and it has to be stronger than normal so that we don't fall behind and risk coming up short again.

Please consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

—Monika Bauerlein, CEO, and Brian Hiatt, Online Membership Director

payment methods

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