October 30, 2009

Eco-News Roundup: Friday October 30

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Blue Marblish news from our other blogs, and elsewhere.

Smart Start: Obama admin announces billions to create a smart grid.

Women’s Voices: Women make up half of the population, so why not half of bloggers?

Reid’s Plan: Sen. Harry Reid’s announced support for a public option. So what is it?

No Going Back: Pollution is so bad in China’s Pearl River, it can’t be undone. [MongaBay]

Expensive Jokes: Yes Men pranksters get sued by the Chamber of Commerce.

Belle of the Ball: Coal company pays for basketball player’s dorm.

Driving DNA: Some people may be genetically predisposed to be bad drivers. [WIRED]

Majority Rule: A majority of Americans support cap-and-trade, a new poll shows.

Max Factor: Sen. Max Baucus threatens to hobble healthcare legislation’s progress.

Tough Shot: Two HPV vaccines are on the market, re-igniting controversies. [LiveScience]

Ready to Rumble: A look inside the fake letters ACCCE sent to sway Congress members.

Scarlet Letters: ACCCE will have to answer to Congress on forged letters scandal.

Testify: ACCCE CEO claims he never opposed Waxman-Markey. But he’s wrong.

Denial-ism: A new breed of pundit is in denial about denying global warming.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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