Dazed and Confused by Solar Power?

Image by 1BOGPHOENIX

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Solar power lovers of the world, unite!

That could be the motto for the solar power collective, 1BOG—if co-founder Dave Llorens cared about things like mottos. 1BOG is an acronym for “One Block Off the Grid,” a concept Llorens explained over lunch recently in Phoenix where he was finalizing a decision on which of the many solar installation companies in the Valley of the Sun would be 1BOG’s “preferred installer.”

(They announced their decision yesterday: REC Solar, Inc.)

 

The part of the concept that’s most easily grasped is the CostCo Principle: You get a better price when you buy in volume.

“Obviously, price is very important,” said Llorens. “We want to make sure our customers get a good deal for their money.”

1BOG Man Llorens1BOG Man Llorens

It’s hard for a typical homeowner to buy enough solar panels to get a hefty price break. Few of us have roofs capable of supporting 5,000 panels, even if we could use a thousand kW of electricity. (What? You’re not running a super-computer yet?)

1BOG solves that problem by pooling homeowners’ need for PV. The 15% price break they eventually negotiated in Phoenix allows them to take “one block off the grid” at a time, at least conceptually. (Buyers don’t actually have to live on the same block — although the idea has a certain appeal of its own.)

There’s something more important than price, though.

“What we really offer,” says Llorens, “is a more comfortable way to go solar.” Roof-mounted PV systems are not new, but the growth of the industry has skyrocketed, and that’s had the unfortunate consequence of presenting would-be solar buyers with a bewildering number of choices: of panel types, system sizes, incentives to apply for and firms to install the array. 1BOG streamlines and untangles the process. In essence, you’re only making one major decision: to use 1BOG or not.

At a little over one year old, 1BOG understands that for their company to survive, they have to build a solid foundation of credibility themselves.

“Right now there are close to 15,000 1BOG members looking to put solar panels on their homes,” says Llorens. “We think that’s a pretty strong endorsement of our program, just a year out of the gate.”

You can visit the 1BOG site, here.

(I’ve posted a longer piece about 1BOG and REC Solar at The Phoenix Sun.)

—————–

Osha Gray Davidson is a contributing blogger at Mother Jones and publisher of The Phoenix Sun, an online news service reporting on solar energy. He tweets @thephoenixsun.

 

 

 

 

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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