Boing Boing Raises Its Middle Finger to Ralph Lauren

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Our friends at the wonderful (and newly redesigned) Boing Boing are raising a collective middle finger to Ralph Lauren after the clothier took issue with their display of an ad that a staffer had singled out for criticism.

On September 29, Xeni Jardin re-posted the disputed ad, which she’d seen at a site called Photoshop Disasters, along with her own reaction: “Dude, her head’s bigger than her pelvis.” The implication, perhaps, was that the company’s marketing people had tweaked the image to give the model, in the words of Jardin’s colleague Cory Doctorow, “an impossibly skinny body.”

Calling out such an ad for criticism or comment, Doctorow concludes in his followup post, is “classic fair use.” But in their cease-and-desist letter, lawyers for Ralph Lauren claimed it was an “infringing image.” The lawyers brought their complaint to Boing Boing’s Internet service provider, which, rather than caving to Smartly Dressed Big Brother, passed it along so that BB staffers could discuss it. And they did. And the lawyers’ complaint didn’t pass their “giggle test.”

“So, instead of responding to their legal threat by suppressing our criticism of their marketing images, we’re gonna mock them,” Doctorow promises. He then issues a scolding counter-threat: That any time the fashion house attempts such a weak legal maneuver, Boing Boing will again reproduce the original criticism, publish and mock the threat to ensure it is spread far and wide, and, my favorite: “Offer nourishing soup and sandwiches to your models.”

Follow Michael Mechanic on Twitter.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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