The Yes Men Strike Again

The Yes Men

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The Yes Men are back. Early this morning, the pair of pranksters and their henchpeople hit the streets of Manhattan to hand out copies of a climate change-themed New York Post spoof with the blaring headline: “WE’RE SCREWED.” The cover story explains, “It’s official. It’s getting hot down here. And if we don’t stop burning oil and coal, the Big Apple will be cooked.” Imagining what would happen if a tabloid took the fate of the planet as seriously as terrorist plots and celebrity murder trials is clever, and will no doubt get some New Yorkers thinking about how climate change affects them, but is it funny? Not really, but that’s the point. (Actually, there’s some dark humor buried on the comics page and the ads for low-impact products such as Sex and Tap Water are amusing.) The eco-freakout Post is packed with facts and real quotes—unlike the Yes Men’s previous fantasy newspaper, a New York Times special edition that announced the end of the Iraq War. “This could be, and should be, a real New York Post,” says Yes Man Andy Bichlbaum. No joke.

(And if you want some real climate change humor, the Onion provides: “Melting Ice Caps Expose Hundreds Of Secret Arctic Lairs.”)

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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