Fiji Water: Non-Fat and Zero Calories!

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In this issue’s expose of Fiji Water, Spin the Bottle, we write about the company’s image as the water of choice for celebrities. Now, with New York Fashion Week approaching, it’s another opportunity for the water to brand itself as an upscale product. The company is sponsoring a contest for one water fan to win backstage tickets to one designer show at New York Fashion Week.

There are two issues I have with this. Firstly, why only one show? There are dozens of shows at the New York fashion week, it would be better if they could at least let their winner go to more than one. Secondly, the blinged-out logo here is kind of ugly, and I don’t get the connection between diamonds and fashion. Maybe because both couture and diamonds cost money? Like …Fiji Water? As we pointed out in the article, Fiji does often cost up to three times as much as competitors, so yeah, maybe the diamonds do make sense after all.

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Truth #1: The chaos is the point.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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