July 21, 2009

Jamba Juice Gets Its War On

Jamba Juice

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

Get your Chimichurri Chicken Wrap on! That’s the message of a new Jamba Juice website that blatantly rips off the late, great comic strip Get Your War On. It’s got the familiar clip-art office drones, but they’re no longer ranting profanely about the murderous absurdities of the Bush years and the depredations of global capitalism. Instead, these guys just want to “capitalize on a Gobble’licious Sandwich.” GYWO creator David Rees, rightfully annoyed, has declared “No Juicetice, No Peace!” But he also gets that there’s not much he can do about a big company appropriating appropriation from the cool kids. His advice to his supporters:

Pray. Pray for the destruction of the Temple of Juice. No, seriously? Just remember that most corporations are lame, and most advertising/marketing agencies are lame, and this kind of lame, dispiriting appropriation happens all the time. Just always keep that thought somewhere in your head. And drink wine instead of juice.

Though I’m kind of wondering if Rees didn’t plant the seeds for the Jamba “tribute” site with his penultimate strip in January. Did this…

…get some ad team thinking it would be clever to answer with this?

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate