Awl Aboard

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Here’s one reason I’m digging the newly launched Awl, started by former Gawkerites Choire Sicha and Alex Balk:

Remember how when blogging started to get attention the whole gang of print journalists would snort derisively about how it wasn’t “really writing”? And then, a couple of years later, when their papers were dying off and ownership was so desperate for anything to staunch the flow of red ink that it forced them all to start blogging, and they were like, “Holy shit, blogging is hard!” Well, there was a certain protected class of columnists and reporters who, because they were so established, were not made to sully themselves by coding HTML and searching for pooping dog videos. You don’t make a Maureen Dowd blog, particularly when Jennifer 8. Lee will do it five hundred times a day and happily twitpimp the results.

So don’t worry if Maureen Dowd doesn’t like Twitter; it’s not for her. There are plenty of other journalists who desperately need it (and some who definitely need to be weaned from it—David Carr, you are FILLING UP MY DASHBOARD, YOU HAVE TO CHILL). Let the Dowds bury their Dowds; the rest of us are stuck slapping up the minutiae out of fear that we will otherwise become invisible. Which is, of course, the worst thing of all.

Can’t really beat a line like “let the Dowds bury their Dowds.” Go Alex Balk. When did Gawker start to feel like established biggish media, anyone know?

WE CAME UP SHORT.

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So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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