Alternative Energy: Ushering the New Era of Corporate Governance?

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Over at the MoJo blog, David Corn highlights the symbolic statement President Obama made Tuesday afternoon when he signed the stimulus package into law at the Denver Museum of Nature and Science.

The museum draws its power from solar panels, installed by Namaste Solar Electric, a small, progressively minded company based in Boulder, Colo. But the most intriguing thing about Namaste isn’t that the president signed the stimulus package, which includes billions for renewable energy, under a roof lined with the company’s product.

What intrigues me most about Namaste is the business structure that governs the company: Namaste is employee-owned, with every employee given the chance to purchase a stake in ownership, and each owner receiving the same salary and power in decision-making.

Cynics might call it socialism masked as capitalism. But the company is about making money, and one benefit of giving everyone an equal stake—and salary—in the company is that the employee pool would by nature include only those most passionate about the company’s mission. The business model is exciting, and the fact that Namaste’s president, Blake Jones, was present at the signing shows the Obama Administration approves of the company’s mission. If the model catches on, it could transform the way renewable-energy start-ups govern themselves. But I do have two questions: Is there a point where too many employee-owners will bog down the decision-making process? And can those smaller companies sustain the growth the stimulus package, with its billions for the renewable-energy sector, will create?

A BETTER WAY TO DO THIS?

We have an ambitious $350,000 online fundraising goal this month and we can't afford to come up short. But when a reader recently asked how being a nonprofit makes Mother Jones different from other news organizations, we realized we needed to lay this out better: Because "in absolutely every way" is essentially the answer.

So we tried to explain why your year-end donations are so essential, and we'd like your help refining our pitch about what make Mother Jones valuable and worth reading to you.

We'd also like your support of our journalism with a year-end donation if you can right now—all online gifts will be doubled until we hit our $350,000 goal thanks to an incredibly generous donor's matching gift pledge.

payment methods

A BETTER WAY TO DO THIS?

We have an ambitious $350,000 online fundraising goal this month and we can't afford to come up short. But when a reader recently asked how being a nonprofit makes Mother Jones different from other news organizations, we realized we needed to lay this out better: Because "in absolutely every way" is essentially the answer.

So we tried to explain why your year-end donations are so essential, and we'd like your help refining our pitch about what make Mother Jones valuable and worth reading to you.

We'd also like your support of our journalism with a year-end donation if you can right now—all online gifts will be doubled until we hit our $350,000 goal thanks to an incredibly generous donor's matching gift pledge.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate