Wrecking ReadyMade in One Easy Step?

Facts matter: Sign up for the free Mother Jones Daily newsletter. Support our nonprofit reporting. Subscribe to our print magazine.


readymade.jpgMore sad news from the publishing bloodbath: ReadyMade is packing its repurposed-pocket lint-bags and heading to Iowa. The Berkeley-based hipster D.I.Y. magazine is one of the most creative reads to come out of the independent magazine scene; it has a can-do cool that inspires even those readers who don’t think of themselves as all that crafty. In 2006, it was acquired by the Meredith Corporation, the Des Moines-based publisher of vanilla standards like Ladies’ Home Journal and Family Circle. Now, as part of a round of corporate apron string-tightening, Meredith has decided to “relocate” the magazine’s art and edit departments to Des Moines. The move, says a company spokesman, will allow RM to “take advantage of the assets we have in Des Moines, like the photo studio and the test kitchen.” Because, you know, it’s hard to find those in the Bay Area.

The Midwest move may look great on a balance sheet, but it’s hard to imagine it doing any favors for RM and its readers. Not that there might not be lots of craftiness in the Hawkeye State (corn-husk coffee tables, perhaps?) but I’d guess that this means the magazine’s going to lose most of its core creative team along with its sense of place. It’s painful to see yet another instance of a media corporation taking a successful publication and shortsightedly messing with the very secret of its success. (The magazine has clearly been doing something right: Founder and editor Shoshana Berger recently said that it has tripled its readership.) Here’s hoping that the old ReadyMade survives its makeover.

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate