November 13, 2008

Jumpstarting the Obama Administration’s Web Functionality

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Obama has made a lot of promises about using technology and the web to make government more transparent. Today, the founder of PoliticsTV.com put forward a number of ways the President-Elect can make good on those promises right away, using a tool as simple as web video. Here’s his shorthand list:

(1) WhiteHouse.gov/TV; (2) Weekly Obama Webcast; (3) GovTube; (4) Video Content on Non-Governmental sites; (5) in every executive branch agency, create New Media, Transparency, and Technology offices; (6) have cabinet members/agency heads give monthly Webcasts; (7) Webcast the Inauguration; (8) make the State of the Union an interactive, multimedia event; (9) make the President’s annual budget a digital, multimedia document; (10) enact all of this and more first by executive order, then through legislation, so future Administrations can’t just hard reboot your digital legacy.

You can read about each of these ideas in detail over at the Huffington Post. Among relatively pedestrian (but useful!) ideas like streaming White House press conferences online and hosting executive department webcasts, there are some innovative ones, like turning the federal budget into a “multimedia, dynamic document with web apps, widgets, and appendices applying Quicken-style functionalities, dynamic charts, etc.” Definitely worth checking out.

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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