Obama’s 30 Minutes of Primetime Air Mentions McCain Not Once: Why

Facts matter: Sign up for the free Mother Jones Daily newsletter. Support our nonprofit reporting. Subscribe to our print magazine.


Just want to add a note to Elizabeth’s thoughts on the Obama infomercial. A reader at TPM observes, “Obama can go on TV for 30 minutes and not mention John McCain even once. No way would the reverse be true.” He or she is obviously correct: the McCain campaign has spent most of its time these past few weeks making a negative case for Barack Obama, instead of a positive case for itself. Everyone knows that’s a product of Barack Obama’s unique background and associations (has a previous presidential candidate ever had a relationship, no matter how insignificant, with an unrepentant terrorist?). It’s also a product of the Republican Party’s bankrupt credibility and discredited ideas. No one believes Republicans have policy proposals that will help the middle class, and no one would trust them to implement them properly if they did. The only thing left is to go after the other guy.

But I want to make one other point. John McCain has a much harder time making a positive case for himself than most candidates because he simply has zero warmth factor. I don’t believe I’ve ever seen tape of him sitting down at a middle class family’s kitchen table. I can’t imagine him holding a child or posing with a monkey backpack. Outside of the POW factor, which may not have the currency we all imagine, there’s little he has to sell. Certainly not enough to fill a 30-minute infomercial.

THE END...

of our fiscal year is Thursday, June 30, and we have a much larger fundraising gap than we can easily manage with only days left to go.

Right now is no time to come up short: If you value the hard-hitting, democracy-protecting, justice-advancing journalism you get from Mother Jones, please help us keep charging as hard as we possibly can with a much-needed and much-appreciated donation today.

payment methods

THE END...

of our fiscal year is Thursday, June 30, and we have a much larger fundraising gap than we can easily manage with only days left to go.

Right now is no time to come up short: If you value the hard-hitting, democracy-protecting, justice-advancing journalism you get from Mother Jones, please help us keep charging as hard as we possibly can with a much-needed and much-appreciated donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate