Third Long-Form Obama Ad Released: Boring, and That’s the Point

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Obama is continuing his run of long-form TV ads in which he speaks directly to the camera about the financial crisis — his third effort clocks in at two minutes long. Here are ads one and two.

Take a look at the link above. I tuned out at 0:42. When did you tune out? (Believe me, you’ll tune out.) I’m starting to believe that tuning out is the point. The other day I was watching TV with a friend when one of the earlier long-form Obama ads came on. We were about halfway through when my friend yelled at the television in frustration, “Okay, I get it! You know what you’re talking about!”

And that was with the volume turned down.

Obama is presenting himself as the boring choice in this financial crisis. To the extent that boring correlates with responsible, adult, and steady, Obama wins. And with Obama’s poll numbers looking the way they are, that appears to be a correlation worth betting on.

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FACT:

Mother Jones was founded as a nonprofit in 1976 because we knew corporations and the wealthy wouldn't fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2020 demands.

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