“Palin Syrah” Wine Sales Drop Because of Sarah Palin

Facts matter: Sign up for the free Mother Jones Daily newsletter. Support our nonprofit reporting. Subscribe to our print magazine.


To a Miller Lite-drinking, displaced Ohioan like me, wine is wine. I enjoy it—the redder and drier the better—but I don’t care if it’s Cabernet, Merlot, or Pinot Noir.

But my fellow San Franciscans take their wine seriously enough that the vintners’ label actually means something: The owner of a wine bar in the city says sales of “Palin,” a Syrah, have plummeted since John McCain tapped Sarah Palin to be his running mate:

“It was our best selling wine before (the V.P. announcement),” said Chris Tavelli, owner of Yield Wine Bar, which has offered Palin Syrah, a certified organic wine from Chile, by the glass since July. But after Sen. John McCain tagged Sarah Palin as his running mate, sales of the wine with the conservative’s inverted name plummeted.

Sure, the wine’s name is ironic, but it’s just wine; it’s not as if naming it “Palin” turns it to moose blood.

THE END...

of our annual funding cycle is fast approaching, on June 30, and we have a considerable $230,000-plus gap in our online fundraising budget.

If you value the nonprofit journalism you get from Mother Jones, and you can, right now is an important time to help us keep charging hard with a much-needed and much-appreciated donation.

payment methods

THE END...

of our annual funding cycle is fast approaching, on June 30, and we have a considerable $230,000-plus gap in our online fundraising budget.

If you value the nonprofit journalism you get from Mother Jones, and you can, right now is an important time to help us keep charging hard with a much-needed and much-appreciated donation.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate