New McCain Ad: Racist or No?

Facts matter: Sign up for the free Mother Jones Daily newsletter. Support our nonprofit reporting. Subscribe to our print magazine.


The McCain campaign has a new 30-second spot out, hitting Obama and Biden for mistreating Sarah Palin. It’s below. Near the end, Obama’s face is shown with the words “HOW DISRESPECTFUL.” “Disrespectful” is actually the title of the ad.

Some are questioning whether that’s racist. Here’s TPM’s David Kurtz: “Doesn’t it just drip with contempt? The sort of old-fashioned contempt that whites often held blacks in (and obviously still do).”

I’m not sure I agree. I think “how disrespectful” could be effective if paired with an image of a white politician, too, as long as that white politician’s calling card was civility and positivity. Tarnishing such a reputation doesn’t depend on the politician’s color.

Anyway, it’s not often when an ad is obviously racist or obviously sexist. Ads are almost always in a gray area, as this one is. Each viewer can decide how he or she feels.

THE END...

of our fiscal year is Thursday, June 30, and we have a much larger fundraising gap than we can easily manage with only days left to go.

Right now is no time to come up short: If you value the hard-hitting, democracy-protecting, justice-advancing journalism you get from Mother Jones, please help us keep charging as hard as we possibly can with a much-needed and much-appreciated donation today.

payment methods

THE END...

of our fiscal year is Thursday, June 30, and we have a much larger fundraising gap than we can easily manage with only days left to go.

Right now is no time to come up short: If you value the hard-hitting, democracy-protecting, justice-advancing journalism you get from Mother Jones, please help us keep charging as hard as we possibly can with a much-needed and much-appreciated donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate