“Celebrity” Wars: More Obama Ad Analysis

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Consider me nonplussed about this new Obama ad. I’m on the record as (1) a believer in the power of positive messages in a “change” environment (i.e. Americans want to see a candidate articulate a new vision); and (2) a nonbeliever in the “celebrity” attack/taunt being used by John McCain.

It’s probably no surprise then that I’m not convinced this new Obama ad — which goes negative on McCain and argues that McCain is the bigger celebrity — is going to work.

This is called being on the defensive. No, I’m not the bigger celebrity. You’re the bigger celebrity! Really, folks? The candidates are each trying to argue that the other is liked by more Americans? I’m obviously not impressed. At least the Obama folks had the good sense to throw in a half dozen shots of McCain embracing Bush — from Obama’s perspective, those images are the spot’s saving grace.

Update: Jonathan Martin of Politico suggests that the celebrity retort is only included to generate media attention, and that the McCain-Bush images are the ad’s real purpose.

Plausible. Interesting.

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Corrupt leaders the world over can (and will) try to shut down the truth, but when the truth has millions of people on its side, you can't keep it down for good. And there's no more powerful or urgent argument for your support of Mother Jones' journalism right now than that. We need to raise about $450,000 to hit our online fundraising budget in these next few months, so please read more from Monika and pitch in if you can.

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